Project #1 (Revised)

My name is Jingyi (Jingyi Jiao). I was born in China, and came to the US when I was 13 years old. Before I came to live in here, I only know the easiest sentences for greeting, just like “hello” or “how are you”. So it was difficult and took me a long time to try to communicate with others. My English is still improving. Hopefully, I will become voluble and more fluent in English after I graduate college. I graduated from Midwood High School. During the time to make a final decision about which college to apply to, I was falling in deeply thinking about what I prefer to do in the future. I did some research on the college websites before to apply, and I noticed City Tech has a better art or design program, the distance is also not too far away from my home since I live in Brooklyn, so I chose to apply to the City Tech( New York City College of Technology). I love to draw manga, to read manga, and to watch anime began in childhood. Even many years later, the passion for it has never changed. I determined my future career must to be related to anime and design, such as animator, manga artist, or graphic designer, or the voice actress for anime. However, these were my occupation insights before this summer. I am now also interested in creating film as well. I developed this interest during this summer when I was volunteering at the creative department of a TV station names NTD ( New Tang Dynasty). As a staff volunteer, I went with an advertisement crew to make an advertising film. The director was stylish, voluble, and with a strong capability of directing. I was fascinated with that ability, and felt to be a director is a right occupation for her to express my creative and leadership ability. So now I add in a new future career in my consideration list which is the director. Apparently, this is the reason why I chose to enroll at City Tech, because they teach a lot about the computer program usage, including graphic design, film editing and animation courses.

My aesthetic is showing in my avatar completely. My avatar is a full shot of a Calico cat, tightly stuck his face on the camera lens. His features are big eyes, small mouse, and a huge puffy face. These features indicate one kind of genre as Japanese anime style. In my knowledge, in Japan they have two genres are called anime and manga. Manga can be multicolor or black and white, but without special circumstances or cover page they use to have black and white as figure only. Anime is opposite, it always has to be done by multicolor, the figure has to be colorful, sometimes with multiple movement such as animation of anime. They do have genres in America as well, but they call them as cartoon and comic, different calling and art style. Cartoon and comic are unfamiliar to me, I prefer Japanese genres more. Basically, my avatar’s genre is anime, its not varicolored manga because of manga with multicolor will never be this simple, manga are always coloring in complex ways.

My avatar can be considerate in a few different ways. Some people might misunderstand it as my avatar is just showing how comical, weird, and slothful the Calico cat is, but actually there are more tiny contents in this avatar you haven’t noticed. This avatar is  reflecting my inner. Calico cat stuck on the camera lens is not part of his playful, it can be defined as he pursues to get closer to the others, wants to make friends, and wants to encounter with more people. He desired to talk with more people, so he will not be alone. And this avatar is from a Japanese anime, so people watch cartoons might harder to understand the art style. Same as me, I don’t really get the cartoon style, different culture contains different genres of art, and try to explore these different genres are our designer’s job.

My complete profile will convey who I am. What am I good at and bad at, what I don’t like and do like, what my career goal is, and what my hobby is. I am trying my best to let my classmates and people to know more about myself. My overall life will  never live without anime and manga. I will be glad if I got a chance to go to Japan, so I could visit the place where Japanese anime produced and met with those amazing manga artists. I wish I could visit there in the near future.

English Project #2 Process

In this project, I have changed it for many times to make it easier for readers to read and better understanding. I realized what I wanted to include was after I saw the theme word juxtaposition, “the act or an instance of placing two or more things side by side; also  :  the state of being so placed” , so I decided to start with choosing my two places that Im going to juxtapose. I determined what to eliminate is after my classmates leave me a comment. I  figure out the project’s organization after having met with professor, she inspired me a lot. My classmate’s feedback helped me to consider what to include and eliminate, example like grammar, sometimes I put “the” in the place don’t need to, and my classmates help me out with that. I spend 20 mins on brainstorming, 1 hr on outlining, 2 hrs on drafting, 1 hr on  revising, and 10 mins on polishing.

English Project #2 Process

In this project, I knew what I wanted to include by reading the project description. This project is all about over lapping New Yorks, how two different things in New York overlap in one place. Such as; old and new, residential and commercial, historic and replaceable, natural and man-made, constructed and under-construction, well maintained and in disrepair, celebrated and forgotten, etc. I then reread what I wrote and refine it by changing some words, adding new thoughts and take away what is not important. I determine what to eliminate by what I saw as repetitive and what really does not really say a lot about the topic. I figured out how to organized my project by the order in which the project task asked, First I wrote about how to get to the location I chose, then how they over lapped. As my classmate read my work and give me feedback, it helped to improve my work. By reading my class mates work and give them feedback, it helped to me to also improve my work because as I was reading their work, I realized what was missing in my work. I spent approximately 15 minutes brainstorming, 15 minutes, outlining, 40 minutes drafting, 15 minutes revising, 15 minutes polishing. A total of 1 hour and 40 minutes.

Project #2 – Final

Everyday, new changes are happening and sometimes we are not aware of that. One place in particular that has been changing over the years is New York. Living in New York, we don’t realize or pay attention that it’s happening. From Colton Whitehead’s novel City Limits, he says “…At some point you were closer to the last time than you were to the first time, and you didn’t know it. You didn’t know that each time you passed the threshold you were saying goodbye.” There is always something changing in New York, whether it’s constructing new buildings or adding new businesses. Colton Whitehead also says in his novel, “Over a lifetime, that adds up to a lot of neighborhoods, the motley construction material of your jerry-built metropolis.” Here in New York City, it is filled with many different businesses brought together to make a street full of variety.

For this project, the place that I chose to do was the shop’s on Fulton Street Mall in Fulton Street, Brooklyn. From the City Tech building, it’s only a walking distance to the store. When you get out from the Namm building, you turn right and just walk straight until you’re at the corner of 403 Jay Street. When you’re walking from Jay Street, you’ll pass by the Supreme and Family Court, the Jay Street/MetroTech train station, and some stores on the way. When you get to the corner of 403 Jay Street, cross the street and just continue walking straight. On your walk in Fulton Street Mall, you’ll see many familiar brand name shops and some small businesses. Some shops you might see are Macy’s, H&M, Gap, Foot Locker, Payless ShoeSource, Aeropostale, etc. 

In the Fulton Street Mall, you see a mix of style and variety of name brand stores and small businesses with over 230 stores. With the variety of shops, there is a mix between small businesses and retailed stores. There is no separation between small businesses and retailed. With all the name brand stores and small businesses mixed with each other, it makes it easier for consumers to shop around. For example, the U.S. Polo Association Outlet Store; it is between a name brand store called Aldo’s, a small business sneaker store and a small business jewelry store. If consumers cannot find what they need in one store, there are many more they can go in that one street. 

Work Cited: Whitehead, Colson. “City Limits.” The Colossus of New York: A City in Thirteen Parts. New York: Random House, 2004. 1-12. Web.

Project #2 Final

“New York City”, what’s the first impression of that place? When you listen people tell you about New York City, what kind of the imagination come into your mind? Although there have many different juxtapositions & style of buildings, different cultural tradition of people, different landscape around us. New York City is not only hear or seeing, its about living the present and knowing the past. The past build up our beautiful and prosperous city; Bring the opportunity around the city in the present. You have to open all of your senses, perceptive of New York City by your feeling, seeing, hearing and touching. This idea come with the articles “City Limits” by Colson Whitehead, “Never listen to what people tell you about old New York, because if you don’t witness it, it is not a part of your New York.” The best example that starts to create our own perspective of New York, no matter what happens we have to accept the new and face forward our New York is changing..

The overlapping New York City I choose to go the Empire Fulton Ferry Park and Brooklyn Bridge Park, they juxtapose each other between the Brooklyn Bridge. I thought this is the best place for people to know it when you never ever seen the view of Manhattan. To get to this location you exit out of the Namm building and turn left to the Jay street, then go through the Jay street to the York street and turn left. Keep going to the Washington street and turn right to the Plymouth street, before you walk into the Plymouth street. Around those street have a fascinating place for people take a rest and most attractive shop. When you walked into the Plymouth street, the Manhattan Bridge is on your right side, there is the Empire Fulton Ferry Park. Keep walking to the left side, then will see the Jane’s Carousel and the Brooklyn Bridge in front of you, there is the Brooklyn Bridge Park.

Brooklyn Bridge Park is a park on the Brooklyn side of the East River in New York City. It’s a recreational, environmental and cultural destination enjoyed by visitors to New York City. There have a perfect view of the Manhattan, all juxtaposition of the buildings stand in the other side, have different style of the buildings between Manhattan and Brooklyn. As you know, Manhattan is the economic and cultural center of the United States. When you gaze afar into the Manhattan, the skyline at night from the those Building at Brooklyn Bridge Park. Shown are clear examples of Art Deco, Modern and Old architecture. Manhattan’s buildings have architecturally significant buildings in a wide range of styles spanning distinct historical and cultural periods.  “Our old buildings still stand because we saw them, moved in and out of their long shadows, were lucky enough to know them for a time. They are a part of the city we carry around. It is hard to imagine that something will take their place…” From the article “City Limits” by Colson Whitehead, those building recorded the memory of different periods, is an important part of the New York City. Even though, some buildings start to change when they are  torn down and a new are build in its place. But the point is to move forward because New York will continue to change with or without us.

Why I’ll choose Brooklyn Bridge Park as the location because I always take the N train go through the Manhattan Bridge, I look at the Jane’s Carousel think that is a awesome place for people relaxing and comfortable. Sometimes I take the N train at the night time, the view of Manhattan have an attractiveness to catch my eyeballs. When the nightfall, Manhattan buildings nightscape look similar with my country – Hong Kong, which called the Pearl of the Orient. Both have the modern buildings and multiculturalism background,imposing buildings like the waterfront, but the difference between two places is the level of the buildings. In the New York City, most of the taller buildings are build in the Manhattan, because as you know there is the main economic center then the modern buildings will build at the center. However, it’s difficult to find out the smaller house or buildings in Hong Kong, because Hong Kong is an over-crowded city, have a large population in a small area. There only can build the taller buildings to improve the area problem.  Addition, the main reason of I choose because those two parks are the best and convenient place for people turn on the relaxed mood. The peaceful and beautiful environment is indeed enjoyable. Also, parks are often called the green lungs of an urban area, you can enjoy the surrounding view, such as the view of Manhattan at the Brooklyn Bridge Park.

Brooklyn Bridge Park and Empire Fulton Ferry Park are the green lungs of an urban area, is a awesome place see the landscape of the Manhattan. Many people of New York City was first seen by different reasons however, from there all start to create own perspective of New York. All of the different story, people, buildings are changing every moment, even though you stand on the park look at the Manhattan. No matter what happens we have to accept the new and face forward our New York is changing, using your sense of hearing, seeing, feeling the change. People have to living the present and knowing the past, then oneday you’ll say “you are a New Yorker when was there before is more real and solid than what is here now.”

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View of the Manhattan at the Brooklyn Bridge Park

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Nightscape of Hong Kong

ENG Project #2: Final

New York City is not all city considering Brooklyn, Queens, Staten Island and The Bronx aren’t filled with the skyscrapers and busy streets. Some New Yorkers choose to live the luxurious lifestyle the city part has to offer, while others choose to live less frivolously in the lesser known areas of New York where it is more residential. Each person has a collective experience when being in different parts of the city. Although Manhattan and the Bronx hold contrasting reputations, on Fulton street the juxtaposition of Dr.Jay’s and Banana Republic represent the unification of these contrasting elements.   

Manhattan is the borough that is filled with the interpretation of a utopia. Whitehead would avouch the borough of being notorious by the media as he mentions “ The city has spent a considerable amount of time and money putting the brochure together, what with the movies, TV shows and songs”.  With a cluster of tall buildings, bold bright lights filled with ads, many established name brand stores and famous restaurants altogether it’s no wonder Manhattan gets most of the attention. When thinking of Manhattan most people would think extravagant, stylish, and a place for opportunity. Mostly when people hear New York City they think of the borough Manhattan since it has more of the iconic landmarks that New York City is known for such as the Empire State Building, Central Park, and The Statue of Liberty just to name a few. The rest of the boroughs are not really looked at to be as special even though it is the five boroughs that make up the city as a whole.

However the Bronx would be the polar opposite of Manhattan. When thinking of the Bronx most people would think poor, ghetto, and dangerous. The Bronx is filled with many lesser known small business, smaller apartments and not as much opportunity that Manhattan has to offer. The Bronx is the recognized  birthplace of  hip hop and rap music which made the image of hood that The Bronx is mostly known for. In The Bronx you could most likely get away with crimes such as speeding, stealing and hopping the turnstile at the train station. While Manhattan is seen as a place of welcome , The Bronx is seen as you can’t mess with anyone there without getting mugged or shot. Also The Bronx is known as an impoverished, neglected, and otherwise disadvantaged residential area of a city, usually troubled by a disproportionately large amount of crime.  

 In the borough of Brooklyn there lies a location that brings a feeling of juxtaposition of two boroughs that would be considered polar opposites from one another. Right where Fulton Street and Lawrence Street is located we have two stores known as Dr.Jay’s and Banana Republic right next to each other. Banana Republic is a store that is mainly found the borough of Manhattan. While the store Dr.Jay’s would be mainly found in the borough of the Bronx. These stores serve as representations of these boroughs with their contrast in the looks of these stores, atmosphere, fashion and clientele.

Banana Republic has a gleaming presence with shiny windows and posters of gorgeous models. When entering the store the atmosphere is very welcoming with someone always greeting you at the door. The type of music that plays in this store is a mixture of indie, techno and pop songs. It’s easy to browse through all the clothing items since the store is very spacious. Everything is displayed with a great deal of neatness which give a professional feel. The store has its own established name brand clothing and does not sell other brands. The fashion has a sophisticated, elegant vibe to it with having dresses, blazers, pashmina scarves, cardigans and leather shoes. This vibe is incorporated for both men and women. The mannequins themselves have a spotlight that is shine down upon them to lure in the customers. The clientele that this store mainly attracts is mature, high-class shoppers who would pay a great deal of cash for a chic look. With this clientele, Banana Republic is very fitting in Manhattan with the frivolous spenders.

Dr.Jay’s has a more laid back presence with mostly hoodies and sneakers being displayed on the first floor. Dr.Jay’s is made up of two sub stores which is their men’s and women’s sections. When entering the store the atmosphere seems to be more cautious with security asking for your bag. Also their jewelry is locked in a glass container which has to be opened by an employee. The type of music that plays in this store is mainly hip-hop and rap. It’s really hard to browse through the clothing since each section of clothes is cluttered in. The store sells other name brands such as Jordan’s, Nikes, Adidas and Rocawear instead of having its own. The fashion is heavily influenced by the hip-hop and rap industry with items such as hoodies, snapbacks, baggy jeans, big gold chains and t-shirts with imagery. This imagery for men mostly consists of smoking marijuana, dollar signs and women being portrayed as sex symbols. The women’s section mainly consists of jeans that hugs tightly to the body to show their lady curves and tank tops that is really revealing. The clientele that this store mainly attracts is adolescence and young adults who wants to have a hood look which is portrayed as looking low class. With this clientele, Dr.Jay’s is very fitting in the Bronx since it is where hip-hop and rap originated from.

This location shows the diversity of what New York is known for by showing people in business suits going about their day with people dressed in hoodies and sneakers. McGrath expresses his character’s excitement for such a overlap by having him exclaim “There’s the interface!” when coming across a man wearing a yarmulke talking to two colored men. This excitement makes the character feel as though his exploration through the city is more fulfilling for having such an experience. In this location it would feel as though people with their own vision of New York intertwine and make a new vision that could expand both of their views on New York as a whole. Each individual who have visited New York City has their own experience of what New York is to them. New York City is the place to expands one vision on a diverse level.

Works cited

Whitehead, Colson. “City Limits.” The Colossus of New York: A City in Thirteen Parts. New York: Random House, 2004. 1-12. Web.
McGrath, Charles. “A Literary Visitor Strolls in From the Airport.”
The New York Times, December 6, 2006. Web.     

Project #2: Final

New York City is often considered to be one of the largest and most diverse cities on the planet. Its reputation consists of a luxurious and beautiful city, with opportunities at every corner, as it’s been portrayed through all types of media throughout the world for many many years. However, an actual New Yorker would know that New York is more than that. For every single individual who lives in this grand city, New York is different. Its unique to the eyes of every person who views it. As Colson Whitehead states in City Limits, “The New York City you live in is not my New York City.” Though some bask in the luxury and a higher standard of living, there are also those who work and struggle, and take refuge in the lesser known parts of New York. Any two individuals who are in separate parts of the social ladder would have a different view of the city they live in, and would most definitely see New York different than anyone who does not reside here.  Interestingly enough, there are many neighborhoods and areas where an individual can actually physically see the overlapping of social classes, where there is a distinct juxtaposition of a more lower class and a higher class. Once instance of this can be seen in a particular location by Jay Street, at the corner of Prince Street and Myrtle Avenue.

In this particular location, there are many large buildings surrounding it. These buildings are mostly corporate and business, and are made up of mostly glass and steel. The street and area surrounding these buildings are very clean and well kept. You would hardly be able to find a piece of litter or garbage. Very important people walk up and down these streets, wearing fancy business suits and carrying briefcases and such. There is also lots of construction going on in this area, as there are many projects for even bigger buildings. This gives the area a distinct smell of sawdust and burning materials. It also makes the area very loud, of course. With all kinds of heavy machinery and equipment being utilized, it would be expected. One would notice it instantly upon walking here. However, upon walking across a single street, you would be stepping into a completely different environment. Located in the same area, there is a large community of housing complexes. or Projects as many New Yorkers refer to it as. This area contrasts drastically with its neighboring place. These tenements are run down with age and are not nearly as well kept. There is lots of garbage and residue littering the street up and down, and there are also large dumpsters behind each complex, giving the area an unpleasant smell of waste. This is the “New York” that many never view, and is more a part of a lower class residents vision of the City.

What’s interesting about this particular location is the juxtaposition it holds. Its a very contrasting one, and its very clear to distinguish as well. Literally, one can see both of these areas side by side, by standing at the corner of these two streets. Its an even intersection. Its a perfect example of how New York City is different for everyone. There are individuals who live here who don’t even know that such places even exist, for they have their own view of the city, as they have seen it their entire life sometimes. Then there are those who parts of New York like this one are their entire reality, and is their vision of it. One person might be accustomed to having their morning coffee at a place like Starbucks, while another would go to the bodega at the corner. One might have memories of growing up playing in Central Park during the summer, while others remember playing in the fire hydrant with the other neighborhood kids. These types of contrasts are mostly founded on the grounds of social class. People who reside in the higher class will always have a different vision and reality than those in the lower class, especially when residing in a place like New York City. Same way those who do not live in the New York have a distinct vision of it as well, as they have only seen it through Television or other kinds of media. Though social classes is only one of the endless number of factors that contribute to a persons “personal New York” This is what makes New York City so unique to every single individual. As Colson states in City Limits, “You begin to build your own private New York the minute you lay eyes on her.” If you were to ask anyone what New York was to them, every answer would be different. And for an infinite number of factors. One could even consider this the true definition of being a New Yorker.

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English Project #2: Final

New York city has lots of landmarks, many of them are really famous. The U.S. Post Office on Adams street in Brooklyn is a historical main post office and Federal office building. The building its self appears particularly special in the area because of its Romanesque Revival style design.

The Post Office is just one block away from City Tech, Namm Hall. I didn’t notice it, until I took my sixteen minus of walk. To get to the U.S. Post Office with my path, first you need to walk left after get out of Namm hall, at the first block on your right hand side across the street, you can see a park, its a lively playground, many people who is local play sport, handout with friends and relaxing here. As you keep walking, at the same block on your left hand side, there is another building of City Tech. In front of that building cross the street, there is a church which is right next to the park. Keep walking about 5 minus, you can see the third building of City Tech. On the right hand side, you can see a little garden where you can take a break. Keep walking straight down to the next block until reach to the road turn right and look up, you can see a bridge that connects two building, that is for people who in the building could directly walk to other building on the other side of the street . Walking straight to the next block, you can see a parking lot and also, you can see the Brooklyn bridge is not far away from here. Now turn right so you are on the direction towards to the Post Office. This is Adams Street, as you can see on this block its all apartments, until you reach to the end of the block, you can see a restaurant called. Celeste Cafe & Grill. Now look diagonally across the street. There is the U.S. Post Office.

This U.S. Post Office is just one street away, behind the Namm Hall building. The building took over the whole block. The post office is not the only work site of the building, US Passport Agency, US Attorney’s Office, and US District Bankruptcy Court are also in there. The architecture feels like 19th centuries, because of its appearance. The whole building appears in white, it contains many features of the Romanesque Revival style. The building has seven stories tall.

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I took this photo at a small park which is at the junction between Johnson St. and Cadman Plaza. In the photo, you can see the square corner tower rise above the roof line. Each level was distinguished with different belt courses around the building. You can also see an American flag is on the left side of the photo. In order to capture angle in the photo of the building, you must stand on the right hand side of the statue in the park I was talking about earlier.

I choose U.S. Post Office as the location because when I first arrive to that location, it attracts me with its bright white appearance, and the juxtaposition of the post office and the nearby building. The architecture feels like it was built in past few centuries , because of the special design of the building. What I thought about of the building is it must has some stories or it may be a very important building back in time, for some reason the origin purpose of the building is gone, however people don’t want take down the building and make a new architecture. They probably think this building is part of the history, its priceless, so they make the building to a post office. From what I learned about this building is this building was build for both a post office and courthouse, designed the building in the Romanesque Revival style of architecture in 1885. Its original purpose was build for post office, and courthouse. In 1999 the U.S. General Services Administration purchased the building and began the renovations included the new courtrooms and the restoration of historic courtrooms, original windows and numerous site features. Then the U.S. Bankruptcy Court, the U.S. Trustee, and the Offices of the U.S. Attorney added in to the building.

From the article “City Limits” by Colson Whitehead, it states that “Go back to your old haunts in your old neighborhoods and what do you find: they remain and have disappeared.” Even though, we didn’t have the opportunity to see the changes of the post office, however the history would like to tell us about what part of the building have change. The building was built in 1885, after the almost fifty years later, in 1930, as the population continued to grow, officials determined more space of the building was needed, the addition extended to the north. The article also mentioned “Our old buildings still stand because we saw them, moved in and out of their long shadows, were lucky enough to know them for a time.” the statement have shown that it was luck enough that people can still see those old buildings as they walking through their long and short shadows.

The U.S. Post office on  Adams street in Brooklyn is a very historical architecture, it’s also a very important building in New York. This is an example of juxtaposition in New York, buildings overlapping each other, make the city more diverse with different scene. Also to remind people that world changes so unpredictable, when they realize something was changed, its probably has changed months ago, because people became so careless about the stuffs they seem everyday in their life. So we should pay more attention to the stuffs surround us, before they change their original form.

project #2 – final

New York is an ever changing place with many places throughout the city tending to overlap with two different New York’s.  So I went around the surrounding area of City Tech to find one of these Overlapping New York’s, I finally did at Brooklyn Heights. First off I exited the Namm building and turning left down on Jay Street towards Tillary Street. From there I made a left on Tillary until I got to Clinton Street  you know that you’re going the right way because on your left is a small park dedicated to all the Korean war veterans.  I continued to follow Clinton Street until I hit Pierrepont Street. When i arrived at Pierrepont Street I followed it noticing all of the nice buildings and how many of them differ from each other and how much they differ from the buildings I’m used to in Times Square, until I finally arrived at Brooklyn Heights.

The overlapping New York in that area is that you can see the huge differences between the small building in Brooklyn Heights and the huge towering buildings of Manhattan. You can see the difference between them in that all the residential buildings in Brooklyn Heights are made of brick while the huge buildings of Manhattan are made of steel. Also from the side of Brooklyn Heights some people may have different views of both Manhattan and Brooklyn. For example some people from the side of Brooklyn Heights may see Manhattan as the place where they work while others like myself see Manhattan as home. On the other hand people on the side of Manhattan looking at Brooklyn will either see Brooklyn as home or either as a foreign place to those who may have never been too Brooklyn. While I was there I also saw a photograph of the old New York skyline with the twin towers tied to the fence. I thought that it offered a bit of insight into someone else’s New York. For example someone who might have lived in Brooklyn heights before 9/11will remember the skyline before the twin towers fell and therefore make that a part of their own New York while those that came after 9/11 only know what the skyline might look like without the twin towers or with the Freedom tower in the skyline. The best example of this that I can think of is in Colson Whitehead’s novel City Limits. In it Whitehead says “I still call it the Pan Am building, not out of affectation, but because that’s what it is.” This clearly shows that different people can have their own version of New York. Like I said those that had lived before 9/11 will always see the freedom tower as the place where the twin towers stood and those who lived after will see it as the new freedom tower. Another point that helps is when Whitehead says: “For that new transplant from Des Moines who is starting her first week of work at a Park avenue South insurance firm, that titan squatting over Grand Central is the Met life Building, and for her it always will be.” This quote further drives home the point the different New York’s between different people.   Regardless those are three different New York’s that may belong to anyone that lives in Brooklyn Heights.

Also in view at Brooklyn heights is the Brooklyn Bridge to everyone it represents a connection between both Manhattan and Brooklyn. This bridge is used to bridge two different people, even though they are the people in both Brooklyn and Manhattan are still all New Yorkers they are all entirely different people. So in that sense it is not only a bridge between Manhattan and Brooklyn but it is also a bridge between different New York’s

In the photo I took captures the juxtaposition between the small quaint buildings in Brooklyn heights compared to the huge towering buildings in Manhattan. You can easily see the differences between the buildings size and design. It also captures the differences between the different skylines of the different New York’s and how some people may have grown up with one thing while others grew up with another. These are all ways people may see New York through their eyes. That will never be the end either, as more new people come into this world at different times they too will experience completely different New York’s compared to the New York we have experienced in our life.

ENG. PROJECT 2 (FINAL)

There are many juxtapositions near City Tech (The New York City College of Technology). The two locations I choose to juxtapose are Macy and H&M, both are located in Brooklyn, on Fulton Street, near City Tech. Although Macy’s and H&M are both stores that sell clothes, very similar decorations of the interior, but you still could find out the difference by juxtaposing them.

Fulton Street is a long street in northern Brooklyn. There are many chain stores build on it, include Macy’s and H&M. Clienteles prefer to have a clothes shopping in either of these two stores, the stores’ popularity and unique fashion style has attacked majority clienteles who interests on clothes shopping. Otherwise, these two clothing stores are controlling New Yorkers’ fashion storm the most. The six main elements to juxtapose are logo, size, item selling, building appearance, interior appearance, and demographics. The first five elements identify the rate of demographics, and the clientele type they have. The clientele has no age limit, can be teenagers and seniors as well.

Logo is the symbol of brand, represents a company, contains the management conceptions of a company. Macy’s logo design is  horizontally and contains a red star on the left side of the letter “macy’s”. Instead of using apostrophe between y and s, they add a small black star replace on it for better visualization. H&M has a sloppy logo. It seems to be more like a handwritten letter, the letters are tilted to the right, and if you look at it clearly you will notice this logo can be written down by using marker, the endpoint of each composition has a little waving trace that can be done with a marker only. Macy’s and H&M are using different fonts for their logo, Macy’s logo is very similar to Avant Garde Gothic Extra Light, H&M’s logo is similar to Dom Diagonal. The logo shapes reflect their style. Macy’s tendency trends plain, cozy, generality, and stable. H&M trends stylish, and diversity. But they also have a common in color using which is red. “Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.”, by Rob Marsh. Red is color with strong intensity, “the color red is the color of energy, passion and action”, bright warmness color red can easily catch up clienteles’ attention to their logo, this is why many other companies are also putting red in their logo such as Youtube, Coca-Cola, etc.

The size of building implies how many classifications they do have. The larger the store is, the bigger the chance of clientele to get a view inside the store, unless a small store is famous. Macy’s size is larger and higher than H&M, plus underground floor it contains 7 floors, 5floors more than H&M, so it is possible for Macy to sell more different kind of items in their store, and after my observation, I find out they really do sell other stuffs. Other than clothes, they sell furnitures, fragrances, watches, and daily necessities on the underground floor and the floors over the 3rd floor. People go to stores for shopping items they demand for. Since Macy has more categories of item selling, the rate of the clientele are defiantly greater than H&M, because H&M sells clothes only. Another thing helps clienteles’ rate raises is the location. Macy and H&M are both located on Fulton Street, where many chain stores build on. Macy is getting a favorable place than others. A bus stop of B25, B26, B38, B52 is on front of Macy’s store, there are always many people sitting and standing at the bus stop waiting for the buses. The more buses stop at the bus stop, the more people will be there for waiting. The more people are there, the better chance for them to walk in the Macy’s store even they don’t demand for anything, maybe after they visit inside the store they will find out what they need to purchase. H&M has an inferior location stand, but in my own opinion, I like their building appearance more than Macy’s. Macy’s building appearance is laconically plain, appear light brown color. They have two large glass doors on the ground floor, and a few showcases beside entrances. Macy’s building has no windows, this appearance gives me a feel of less oxygen, depression, and gloomy. H&M build a glassy wall, support with Iron shelf, that means people can clearly see inside through the glasses, for better understanding what type of fashion they have sell, this way is much more efficient than looking at the showcase. In addition, this building appearance appears bright, clean, and fresh, unique building design attracts clienteles’ attention a lot. “Architecture is a visual art, and the buildings speak for themselves.” by Julia Morgan.

I have been to Macy’s and H&M twice for observing. The results of my investigation shows Macy’s clienteles more inclined to adult, clienteles for H&M are inclined to teenagers and who born after 90’s. I prefer H&M as a teenager, their logo looks contemporary creative, fashion styles are classified properly, not like Macy’s mix fashion, example when I looked for preppy style clothes I couldn’t find them as a group presents in a precise area, but in H&M I could. This is just my own opinion, not meaning as general. Everyone interests in different type of fashion styles, and this preference lead to the juxtaposition of Macy’s and H&M. “Fashion is about dressing according to what’s fashionable. Style is more about being yourself.” by Oscar de la Renta.

World changes with the passage of time. No one knows when  things around would be change to unfamiliar, maybe a year, a month, or probably tomorrow. Many changes have led to most of the people become careless to the things around. But if you just paid a little attention to it, you will realize there are many small phenomenon you could realize in much detail ways. Since you juxtaposition, realize the advantages and disadvantages, you will always compare what you see to the others, and most time the equivalence will not be the same. Such as the Macy and H&M locate on Fulton Street. “Cities are about juxtaposition.”, by Richard Rogers.

 

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