Project #2 – Final

Everyday, new changes are happening and sometimes we are not aware of that. One place in particular that has been changing over the years is New York. Living in New York, we don’t realize or pay attention that it’s happening. From Colton Whitehead’s novel City Limits, he says “…At some point you were closer to the last time than you were to the first time, and you didn’t know it. You didn’t know that each time you passed the threshold you were saying goodbye.” There is always something changing in New York, whether it’s constructing new buildings or adding new businesses. Colton Whitehead also says in his novel, “Over a lifetime, that adds up to a lot of neighborhoods, the motley construction material of your jerry-built metropolis.” Here in New York City, it is filled with many different businesses brought together to make a street full of variety.

For this project, the place that I chose to do was the shop’s on Fulton Street Mall in Fulton Street, Brooklyn. From the City Tech building, it’s only a walking distance to the store. When you get out from the Namm building, you turn right and just walk straight until you’re at the corner of 403 Jay Street. When you’re walking from Jay Street, you’ll pass by the Supreme and Family Court, the Jay Street/MetroTech train station, and some stores on the way. When you get to the corner of 403 Jay Street, cross the street and just continue walking straight. On your walk in Fulton Street Mall, you’ll see many familiar brand name shops and some small businesses. Some shops you might see are Macy’s, H&M, Gap, Foot Locker, Payless ShoeSource, Aeropostale, etc. 

In the Fulton Street Mall, you see a mix of style and variety of name brand stores and small businesses with over 230 stores. With the variety of shops, there is a mix between small businesses and retailed stores. There is no separation between small businesses and retailed. With all the name brand stores and small businesses mixed with each other, it makes it easier for consumers to shop around. For example, the U.S. Polo Association Outlet Store; it is between a name brand store called Aldo’s, a small business sneaker store and a small business jewelry store. If consumers cannot find what they need in one store, there are many more they can go in that one street. 

Work Cited: Whitehead, Colson. “City Limits.” The Colossus of New York: A City in Thirteen Parts. New York: Random House, 2004. 1-12. Web.