These are my two pictures that I took, where one on the left is High Key and the right is Low Key. The one on the left is High Key, because the more of the white and gray tone of the stair case stands out. On the other hand, the right side of the image contains more value in Low Key, which it contains more black shadings. Most of the figures of people or an objects turns out to be more of the Low Key.
This first image is a High Key image of Jay Street. You can tell it is a High Key image because of how bright it is. you can clearly see how the sun is shining bright on the edges of the building. You can tell the sun is on the left by looking at the huge shadow the building created on the street. By making this image gray scale, it made the street looks sad and depressing. You can only see a few cars drawing by which people can take as this part of town is really dull and boring.
This second image is a Low Key image of a computer with the screen on in a dark room. You can tell this is a Low Key image by all the negative space. There is no shadow in this picture only a little highlight on the keyboard caused by the brightness on the screen. Part of the keyboard is light and the rest faded into the darkness. This picture can represent there will always be light in the darkness.
There are always changes going on around us whether it be the people around us or the neighborhood we grew up in and that we know of. Change is definitely happening constantly in New York. Every corner you turn you see construction happening, they’re either building new houses, building complexes, fixing up roads, or even adding new businesses but there is always something being changed here in new york. I live I New York and I see a lot of changes going on by my neighborhood like they’re building a new mall by my house and fixing up the roads on the belt parkway/southern state. There are a lot of things that use to be here when I was younger and that are not here anymore. Another change people would notice are overlapping neighborhoods, like there could be a nice neighborhood then when you turn the corner the neighborhood could change in an instant and have run down houses and dirty streets, and even you can see a strip of stores and there could be a lot of little self owned businesses and then you see a nice big store that looks out of place that you wouldn’t expect would be there. Changes and improvements will always be apart of the New York lifestyle.
The place I chose for this project is a pretty good example of a store that looks out of place and shouldn’t or not expected to be in that spot. I chose a 99-cent store next to a jewelry store on the corner of Lawrence Street and Helen Keller Place. First you exit out the Namm building from the 300 Jay Street side and turn right. You keep going straight for 2 blocks until you reach Willoughby Street, once you get to Willoughby Street you turn left and cross the street and keep going straight until you reach a jewelry store called Giovanni’s Fine Jewelry and next to it is a 99 cent store called 99 cent City.
When I think of a jewelry store I think it would be next to nicer stores or more well known stores in a nicer neighborhood. This is because when people shop in more well known expensive stores those people shopping will be more attracted to the jewelry store. When you see the jewelry store next to this 99-cent store I think how does the jewelry store get business when both stores attract different types of customers. The 99-cent store attracts customers that look for cheap or inexpensive items to buy, and when I looked in the jewelry store the jewelry was nowhere near 99 cents. Unless the person is looking for a jewelry store to go to or looking for that jewelry store because its close to them then I don’t know why it would be next to a 99 cent store, and the neighbor hood didn’t look all that extraordinary where you think a jewelry store would be. This is where juxtaposition takes place. Juxtaposition is when two places or things are seen together and have contrasting qualities or traits.
When in all of these different places peoples senses come in to play, like what you may see, hear, smell, and even what you feel when you’re in these places. The thing about senses they work different with every person, for example one person may see something that use to be there and another person may just see what is there now. In the novel City Limits by Colson Whitehead he said “Thousands of people pass that storefront everyday, each one haunting the streets of his or her own New York, not one of them seeing the same thing.” Not one person sees the same New York as the next. When I was at the spot with the 99-cent store and the jewelry store my senses were going all over the place, when I looked around I saw a lot of people walking fast like they were rushing to get somewhere, but to put in consideration it was around 3 O’clock and people are getting out of school and work so people may have either been on there lunch break or rushing to get home because the trains are right there. My sense of smell was going on too because there are a lot of places to get to eat around that area and all of those different smells are rushing at you at once. When you stop and listen you hear all types of things like people talking on the phone, other peoples conversations the sound of traffic and its pretty loud because in this area it gets crowded with people that are coming from or going to work and coming from or going to school and it gets even louder because there is construction going on just around the corner from these two stores.
This is just a little example of juxtaposition in a huge city of different types of neighborhoods overlapping each other. Around every corner you’ll see all types of changes and people that live in that area may have different memories and stories of what they have been through in that area and another person may have a completely different story or memory of that area just because the different times they started either living or hanging around that neighborhood. Sometimes we may not want to see change in these neighborhood and we may thing things are fine the way they are but in actuality change is inevitable, there is always something that needs to get moved or replaced and everything has room for improvement, if you look at a picture of New York City from the 1960s to a picture of the city today they look completely different. This is what’s happening to our city and everywhere else other then New York we just have to except the change and just move on and hold on to our memories.
There are many juxtapositions near City Tech (The New York City College of Technology). The two locations I choose to juxtapose are Macy and H&M, both are located in Brooklyn, on Fulton Street, near City Tech. Although Macy’s and H&M are both stores that sell clothes, very similar decorations of the interior, but you still could find out the difference by juxtaposing them.
Fulton Street is a long street in northern Brooklyn. There are many chain stores build on it, include Macy’s and H&M. Clienteles prefer to have a clothes shopping in either of these two stores, the stores’ popularity and unique fashion style has attacked majority clienteles who interests on clothes shopping. Otherwise, these two clothing stores are controlling New Yorkers’ fashion storm the most. The six main elements to juxtapose are logo, size, item selling, building appearance, interior appearance, and demographics. The first five elements identify the rate of demographics, and the clientele type they have. The clientele has no age limit, can be teenagers and seniors as well.
Logo is the symbol of brand, represents a company, contains the management conceptions of a company. Macy’s logo design is horizontally and contains a red star on the left side of the letter “macy’s”. Instead of using apostrophe between y and s, they add a small black star replace on it for better visualization. H&M has a sloppy logo. It seems to be more like a handwritten letter, the letters are tilted to the right, and if you look at it clearly you will notice this logo can be written down by using marker, the endpoint of each composition has a little waving trace that can be done with a marker only. Macy’s and H&M are using different fonts for their logo, Macy’s logo is very similar to Avant Garde Gothic Extra Light, H&M’s logo is similar to Dom Diagonal. The logo shapes reflect their style. Macy’s tendency trends plain, cozy, generality, and stable. H&M trends stylish, and diversity. But they also have a common in color using which is red. The color red is the color of energy, passion and action, bright warmness color red can easily catch up clienteles’ attention to their logo, this is why many other companies are also putting red in their logo such as Youtube, Coca-Cola, etc.
The size of building implies how many classifications they do have. The larger the store is, the bigger the chance of clientele to get a view inside the store, unless a small store is famous. Macy’s size is larger and higher than H&M, plus underground floor it contains 7 floors, 5floors more than H&M, so it is possible for Macy to sell more different kind of items in their store, and after my observation, I find out they really do sell other stuffs. Other than clothes, they sell furnitures, fragrances, watches, and daily necessities on the underground floor and the floors over the 3rd floor. People go to stores for shopping items they demand for. Since Macy has more categories of item selling, the rate of the clientele are defiantly greater than H&M, because H&M sells clothes only. Another thing helps clienteles’ rate raises is the location. Macy and H&M are both located on Fulton Street, where many chain stores build on. Macy is getting a favorable place than others. A bus stop of B25, B26, B38, B52 is on front of Macy’s store, there are always many people sitting and standing at the bus stop waiting for the buses. The more buses stop at the bus stop, the more people will be there for waiting. The more people are there, the better chance for them to walk in the Macy’s store even they don’t demand for anything, maybe after they visit inside the store they will find out what they need to purchase. H&M has an inferior location stand, but in my own opinion, I like their building appearance more than Macy’s. Macy’s building appearance is laconically plain, appear light brown color. They have two large glass doors on the ground floor, and a few showcases beside entrances. Macy’s building has no windows, this appearance gives me a feel of less oxygen, depression, and gloomy. H&M build a glassy wall, support with Iron shelf, that means people can clearly see inside through the glasses, for better understanding what type of fashion they have sell, this way is much more efficient than looking at the showcase. In addition, this building appearance appears bright, clean, and fresh, unique building design attracts clienteles’ attention a lot.
I have been to Macy’s and H&M twice for observing. The results of my investigation shows Macy’s clienteles more inclined to adult, clienteles for H&M are inclined to teenagers and who born after 90’s. I prefer H&M as a teenager, their logo looks contemporary creative, fashion styles are classified properly, not like Macy’s mix fashion, example when I looked for preppy style clothes I couldn’t find them as a group presents in a precise area, but in H&M I could. This is just my own opinion, not meaning as general. Everyone interests in different type of fashion styles, and this preference lead to the juxtaposition of Macy’s and H&M.
World changes with the passage of time. No one knows when things around would be change to unfamiliar, maybe a year, a month, or probably tomorrow. Many changes have led to most of the people become careless to the things around. But if you just paid a little attention to it, you will realize there are many small phenomenon you could realize in much detail ways. Since you juxtaposition, realize the advantages and disadvantages, you will always compare what you see to the others, and most time the equivalence will not be the same. Such as the Macy and H&M locate on Fulton Street.
why use outside materials?
how do we incorporate outside materials?
Doing this project, it was another new experience. From making visualizations from what we hear through Staccato and Legato music. Then making it into an animation, and then adding staccato and legato music to it and mashing it together. My favorite part of this project was picking out the music we wanted to do and mashing it together. This project took about 3 hours to do. The songs that I used were “The A Team” by Ed Sheeran and “Her” by Block B.
All around New York we see different people and different ways of life. We see different buildings, sceneries, right next to each other. This is New Yorks overlapping. Different people, different routines right next to each other. New York is always changing, thus leaving different sceneries in our neighborhood, such as a Café and a Fire Headquarter.
I went around the City Tech neighborhood in look to find any overlapping New Yorks, and I did. In order to find the overlapping New York I found, you first need to exit City Tech from the Namm building. Once you are outside, turn right on Jay Street and start walking. As you walk for about 5 minutes, you will pass a parking lot, a Halal Cart, a resting area where a lot of people will be sitting and socializing with their family or friends. Then the Jay Street Metro Tech subway. As soon as you pass the subway about halfway through the block, look across the street and you will see the overlapping New York. You will see a tall, beautiful building called the Brooklyn Fire Headquarters and right next to it you will see a small store name Metro Café.
The Overlapping New York here is a big beautiful building (Brooklyn Fire Headquarters) and a small store name Metro Star Café. The Big building is newly renovated, however, you can tell it was there for a long time because of the way it is designed, this building is very unique. It is old fashion. Whereas the Café looks newly build as. It has a modern time look to it. The fire house has a pointy rooftop, you can see the patterns in the design on the roof whereas the Café has a flat roof and you cannot even see it from the street view. The Fire Headquarter is a huge building about 6 stories high, and it even has a balcony. The café is just two stories high. The fire house has many windows about 20, where the café only has about 3. The fire house is made of brick where the café is not. On the café, you can clearly see the name on it right at the top, but you cannot see the name of the Fire Headquarter on the building anywhere. My guess is they have not put it up as of yet. The fire Headquarter has an arch door entrance and a regular door entrance, which really makes the design of the building beautiful. As for the café, it has a very basic door entrance.
The Fire Headquarters represents New York’s safety. New York is very quick when it comes to responding to danger. Without this fire headquarter many people could have lost their lives. Thus depriving them of exploring New York and the world. This Fire Headquarter has been on Jay Street for a long time, and many people have made it a part of their New York. They may pass it every day while walking down Jay Street either taking a stroll, going to work or school, this Headquarter is a part of their daily life. And so is the café, people go in their every day to get coffee to go to work or where ever. The Café represents New Yorkers and food. New Yorkers love food. New Yorkers live on Coffee, we have to get up early and coffee is the way to get that morning boost. If this café is to be removed and replace many New Yorkers will be affected, they are used to seeing that café there and going in their every day. If it is to be removed, they will have to find an alternative.
The photo I took shows the frame of both buildings. On the right is the small café, and on the left is the huge Fire Headquarter. It captures the juxtaposition nicely. You can clearly see how different these two buildings really are. The main focus here is the Fire Headquarter because of the size, whereas the café is so small, you barely look at it. These two buildings are completely different, the Fire Headquarter is big, tall, and very clean like the other buildings around there, whereas the café is a small short building smack in the middle of the tall big buildings. Both buildings, however, are highly maintained.
I decided to choose these two subjects to juxtapose because they are so completely different to me. Walking down Jay Street my eye catches this big beautiful building which is the Brooklyn Fire Headquarters, and right next to it is a small café that you can miss you don’t look carefully. What strikes me the most is why they would build a small café right in the middle of these big tall buildings? It just does not fit right. What I want to know is, how long has the fire house and the café been there? What was there before the café was built there? Why did they choose to build a café in that location? As Whitehead said from City Limits:
“Go back to your old haunts in your old neighborhoods and what do you find: they remain and have disappeared. The greasy spoon, the deli, the dry cleaner you scouted out when you first arrived and tried to make those new streets yours: they are gone.”
In other words when you go back to your old neighborhood you might not see those same things you use to see from the time you were once there. This applies to this location because I did some research and discovered there use to be another building where the café now is, therefore, when people return to Jay street one day they will want to know what happened to the place that the café replace. That building is now gone and a new one took its place. Whitehead also said, “Maybe we become New Yorkers the day we realize that New York will go on without us.” Meaning New York is always changing, thus leaving different sensory in our neighborhoods, even though we do not want the change sometimes New York will keep evolving in the future with or without us.
WORK CITED
Whitehead, Colson. “City Limits.” The Colossus of New York: A City in Thirteen Parts. New York: Random House, 2004. 1-12. Web.
Hours Spent – about an hour, I did not really have enough time to work on this mash up due to the passing of my Grandfather.
This project was interesting because we had to basically draw sound. I could have done a lot better with this project but sadly I did not have the time, since the passing of my Grandfather.
Here is my Animation.
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