Local Pizza Parlors vs. Chain Pizza Franchise: The Better Pizza
Pizza is one of America’s favorite food. The mouth-watering flat, open-faced baked pie of Italian origin, consisting of a thin layer of bread dough topped with spiced tomato sauce and cheese, often garnished with anchovies, sausage slices, mushrooms, etc. originated from Gaeta, Italy in 997 AD. In 1905, Gennaro Lombardi opened the first pizzeria in New York, United States of America. In the present time, there are two types of pizza joints in the US: local pizza joints and chain pizza franchises. The lingering question of which is better of the two has been a long debate.
Local pizzerias are the place to satisfy one’s hunger. Chain pizza franchise can be found in every corner of the States. On the other hand, local pizza parlors can only be found within the area, therefore, caters only a number of customers.
On the other hand, chain pizza franchise takes pride of their distinct taste in which the regular costumers go to whenever they need a pizza fix, unlike local pizza parlors where customers are uncertain as to the overall taste of their pizzas. Moreover, chain pizza franchise already had made its mark in the industry that they must uphold the name of the franchise at all times. Local pizza parlors, on the other hand, are more experimental on making artisanal pizza, which somehow, turns disastrous at times.
Local produce or ingredients are used by local pizza parlors which make them unique from other pizzerias. However, these ingredients may not be readily be available; since, some are seasonal. For this reason, local pizza parlors can be inconsistent with its menu. On the contrary, chain pizza franchise has ready and available ingredients that could last for a long time. The latter’s quality of pizza is known upon arrival.
At times, people crave for pizza at the later time of the day had only the option to order from chain pizza rather than the local pizza parlor since the former closes in the later time of the day. The availability of the pizza of the chain pizza franchise during anytime of the day gives appeal to its customers. Therefore, local pizzas have only become an option because of its accessibility.
Lastly, local pizza chains are mostly expensive since it uses fresher ingredients and are less greasy than chain pizza franchise. The profit of the local pizza parlors is also dependent on the price range of their ingredients; they rarely give discounts, unlike chain pizza franchises, which, are extravagant, to the point that they have promos such as Buy One Get One (BOGO) pizzas.
Loyal eating customers look for consistency in a product, to which case, the chain franchise can cater its customers. Chain pizza franchise deems to cater more to the customers than local pizza parlors by quality, accessibility, availability and price. Therefore, branded pizza franchise is the place in time of need.
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