Laura Bolin Carroll talks about how rhetorical analysis is used to assist in understanding and persuading the purpose and intent behind some situations encountered every day. She then starts to talk about how everything around us influences us and our choices and we are amazed by that.  Then, through our observations and past experiences, we are usually able to come to a conclusion pretty quickly with regard to the person or thing we are analyzing. She calls this process rhetorical analysis.

Rhetorical analysis is from the paper the ability to evaluate the way language and images are used to persuade and influence our daily choices. She says that there are three factors, there are three factors one should consider: exigence, audience, and constraints. The paper then describes what those things are and basically, she wants the reader to understand what the source essentially wants you to believe or do what they want and try to persuade you to that