Verb
Definition:
“to say or do again or again and again” – Merriam-Webster Dictionary
The word was used as Iterating in “The Inclusive Museum” by Sina Bahram, in the sentence ” Universal Design is the act of considering all audiences, or as many as we can, at the beginning of a project, and iterating upon this consideration until we arrive at a solution that is usable by far more people than if we had not taken such a design tact.”
The author uses this word in order to tell that there is always a repeating idea that keeps on going into their heads so that the projects they are working on can meet with the expectations of the idea that they constantly kept on thinking, also serving as a reminder of their original goal and how far they can accomplish by iterating that goal.