Scott Ponik (Part 3)
Ponik writes in part 3 that a designer communicating their ‘jingle’ is similar in that it should be memorable, in 1 or 2 sentences. Ponik uses an example saying, a designer statement should be an ‘ah-ha’ moment. He also says, that it should be something short and simple, something that’s catchy and will make people remember for a long time. He uses the example about a band-aid saying, “I am stuck on a band-aid, cause band-aids stuck on me”. I agree with these statements because a designer statement should be something short and simple, and should have a voice for itself.
On Tuesday, 11/26, we will use the completed annotated bibliography to understand the five formats (mission statement, vision statement, artist statement, designer statement, and manifesto) and present our understanding to the class.
To accomplish this, be sure to:
- Add your 4-5 resources and annotations to the Annotated Bibliography
- Read all of the annotations in Annotated Bibliography
- Choose which you want to present on
- Add your comment here with your 1st and 2nd choice of group (mission statement, vision statement, artist statement, designer statement, and manifesto)
artist James Goggin and the way he explains that a designer statement is followed by one ideology or dogma however it can be the recognition of parameters and constraints placed on designers.
For homework due by the start of class on 11/19, review the 6-part series by Vadim Gershman, in which he asks different designers to respond to the question “What is a Designer Statement?”:
“What is a Designer Statement?: Reinfurt, Goggin, Dixon”
“What is a Designer Statement? (Part 2): Krishnamurthy, Ibarra, Pesko, Heller, Experimental Jetset”
“What is a Designer Statement? (Part 3): Ponik, Lupton, Eatock, Nelson, Yegir”
“What is a Designer Statement? (Part 4): Sulki and Min, Stewdio, Brandt, Olson, Catalogtree”
“What is a Designer Statement? (Part 5): Lehni, Geisler, Killian, Cezzar, Malinoski”
“What is a Designer Statement? (Part 6): Canniffe, Bierut, Smith, Rezac, Baker”
Choose one of the designers to report on, and write a comment in which you
- identify the designer
- summarize their answer
- explain what stands out to you as something you want to consider in your own designer statement
- –or something you disagree with,
- –or something in between
- try to identify what makes up a designer statement, who it’s for, what it should do, who reads it, and anything else we should understand about the format
- consider what your next steps are to learn more about designer statements
- and what your next steps are to understand other possible formats for your Ways of Seeing statement, which will accompany your collection:
- mission statement
- vision statement
- artist statement
- designer statement
We will compile a list together of what makes up each of these types of statements, based on your reporting here and in our upcoming work on the annotated bibliography
Be sure to make the designer’s name visible at the start of your comment, so that everyone can choose a different designer. Also, check the comments here before you get started so you don’t duplicate someone else’s choice!
Start looking into the other formats as well–we will begin our annotated bibliography together in class on Tuesday.
In class on 10/24, we discussed a revised schedule for Project #3.
This means that if you haven’t already completed the home work due on 10/24, please post it by the start of class on 10/29. Here are the instructions: Find 3-4 passages from the relevant readings that you can use as support or counterpoint for your project and explain how each supports or contradicts you’re your observed overlap. You will incorporate two of these quotations into your project to either to support what you write or to engage their ideas in contrast with your subject and your interpretation of it.
Please also post and bring to class a draft of Project #3, however far you’ve gotten with it. We will workshop the drafts in class and discuss incorporating the passages you discovered for homework as support or counterpoints for your discussion of the juxtaposition you’re writing about.
We also delayed our discussion of Janny Scott’s “Here, Poverty And Privilege Are Neighbors; Income Gaps Are a Source Of Resentment and Guilt”–so please read it and be ready to discuss in class on 10/29.
Questions or concerns? Ask them in reply to this post, or in my office hours, or at the start of class.
One article that supports my project is “Here, Poverty and Privilege Are Neighbors; Income Gaps Are a Source Of Resentment and Guilt BY Janny Scott. In the article, Jenny Scott states “The city is etched with boundaries and borderlands that appear on no maps, areas where income groups intersect, overlap, collide, coexist– along lines drawn and redrawn by quirks on history, differences in housing stock, patterns of immigration and the economy’s perpetual rise and fall.” I agree with this statement because I feel like when people look at a city on a physical map or even digital map, they don’t see the beauty, diversity and everything else the city has to offer. Someone who does not live in New York City might look at the city on a map and they will not get the same feeling. Later on, in the same article, the author states, “ For some, the juxtaposition are a virtue, one of the city’s fascinations; for others, they are a source of resentment and guilt.” I also agree with this statement because I feel like gentrification can be viewed as a juxtaposition. For a lot of people, gentrification is a source of resentment and guilt because when new people move into a new neighborhood and gentrify it, most of the time the pricing in the area increases, making it hard for those who once lived there to pay bills and afford food. Another article that supports my project is “The Way We Live Now: 11-11-01; Lost and Found” By Colson Whitehead. In the article, Whitehead states, I started building my New York on the uptown No. 1 train. My first city memory is of looking out a subway window as the train erupted from the tunnel on the way to 125th Street and palsied up into the elevated tracks.” I could relate to the author, I feel like everyone has their own way of viewing New York. I view downtown Brooklyn different from other people because I grew up in a neighborhood that had more houses than buildings unlike city tech, where there are more movements and more diversity. My project might look different than someone who lives in downtown Brooklyn or someone who grew up in a more dense and crowded area. Another article that supports my project is “What If You Could Choose Between The Fastest Route and The Most beautiful?’ by Lex Berko. In the article, the author states, “Your commute to work and your walk to the shop don’t have to be so myopic and destination-driven. If you give yourself 10 extra minutes for a small detour on your journey, it can transform your experience of the city into something altogether more enjoyable.” I agree with the author, personally, I do this all the time. I enjoy taking different routes when I walk from my house to the gym and vice versa. I like taking the long routes because I feel like they put me in a good mood, especially when I’m getting ready to work out I walk by streets that have more trees and where more of nature is seen. I find it more relaxing than walking by noisy traffic; Even though sometimes like to walk where the streets have more pedestrians because It makes it feel less isolated. When I walk to city tech, I take the longer route and I get off at Lawrence street and I walk by Metro Tech Commons because it feels more like a campus and I enjoy seeing people walking their dogs and the large, green trees make the air fresher.
Last week for homework you contemplated whether you wanted to research before your Project #3 walk or allow your exploration to be more spontaneous.
For Tuesday (10/22):
- Choose the location of your overlap.
- Pinpoint your location on a map (let’s try using this map)
- In a post on our OpenLab Ways of Seeing site (Category=ENG1101 Project #3, Tag=discover, juxtposition, and anything else you want), include your photograph, and write your process for walking there so someone else can get there, too. This should be more detailed than Google Maps directions would be by including descriptions of landmarks to help someone travel the same path you did, noticing the same things you did. This is one example of what is called process writing.
- Another important type of writing for students in your major is descriptive writing. Describe your location, including all sensory experiences you had at the location.
- Identify the juxtaposition, and explain the elements of the overlap. Explain how your photograph frames the location. How does it capture your juxtaposition—or how can’t it capture it?
- If you chose to do any research prior to your walk or following your walk, write about it here.
In class on Tuesday, we began discussing Project #3: Ways of Seeing Juxtapositions. Before you embark on your walk in the City Tech vicinity, I ask you to decide if you want to do research first or just set out and explore. In a comment on this post, please write which approach you’re taking (research before exploring or not). Whether you choose to do research first or not, consider what research you could do if you wanted to have a plan, what questions you might ask, and what resources you might consult to find the answers.
It might seem like doing research first is more work–that’s possible. But doing research first might allow you to find a juxtaposition that you’re really interested in. Writing about something you’re interested in will certainly make for a better writing experience than something you don’t care about at all, so the research could be time well spent.
Still, there is something exciting about setting out on an adventure with no sense of what will happen or where you will go. Research could follow based on what you see and what you want to pursue further.
My avatar is a amazing picture of me on January 21, 2019 in my English class in my old High School (Brooklyn Prep). I put this picture as my avatar because I like how I look and this is how I want people on OpenLab to see me. When people see my work I want them to also see my looks and relate them to each other. I want to leave a mark and stand out. When I post on the Learning Community or on the Visual Library, I always post my best work. It is a good thing for other students to get to know me and see my skills. Every image that I post is fulled with insight, and creativity. It is important that people see my Beauty and Brains. I took this picture on a app called Snap Chat. In the picture I showed you a stunning black young lady who wears glasses and has straight hair. This picture is edited with a built in filter and flowers falling from the sky. I did this to not only look nice but because of the effects and because of how my eyes moved across the picture.