Scott Ponik (Part 3)
Ponik writes in part 3 that a designer communicating their ‘jingle’ is similar in that it should be memorable, in 1 or 2 sentences. Ponik uses an example saying, a designer statement should be an ‘ah-ha’ moment. He also says, that it should be something short and simple, something that’s catchy and will make people remember for a long time. He uses the example about a band-aid saying, “I am stuck on a band-aid, cause band-aids stuck on me”. I agree with these statements because a designer statement should be something short and simple, and should have a voice for itself.