A mission statement is a formal summary of the aims and values of a company, organization or individual. It is usually a short statement of why an organization exists, what it’s overall goal is, identifying the goal of its operations: what kind of product or services it produces, its primary customers or market, and its geographical region of operation. This statement is supposed to represent a company and why someone or a group of people should be interested in what you have to offer and why you offer it. I chose a mission statement because I feel as if it most clearly represent/ serves as a guide for what I want to do. And my mission statement is for me (and those who I may work with to achieve a similar goal) to use imagination, creativity and design in order to express different forms of entertainment. I also chose this statement because I want these expressions of entertainment, whether that he video game creation, video making, art ,animation ,etc…To help inspire others (general public) and make their lives easier.
One feature of a mission statement is to statement is to have you he mission/vision of the company. And a good way of doing so according to fitsmallbusiness.com is to start off by asking general questions such as “what is it we (company/organization/individual) do?”, “What do we create” and “how does it make a difference”. Once these basic questions are answered you can begin to make sample mission statements. And to those questions what I want to do is create entertainment, what do we create (more specifically than entertainment) would be videos, animations etc…As for how does it make a difference? Would be it inspiring others or improving their daily lives.
Another feature of a mission statement is having a core audience or a target audience/ market that your product or service is going to be produced for. My target market would most likely have to be the entertainment industry. So that includes anything from gaming to television to animators and just anything really under that umbrella of entertainment and joy. That would be the market for me because that’s where my products or services would have the most impact and influence. Even the general public may also be a target market because maybe something I create can help benefit it then as well. For example if I had a service for content creators who have an idea on the type of video they wanna make but they aren’t necessarily sure of how to make it or where to start. I could have a service where it’s a person or people who are skilled at editing and creating videos that are paid by the person who seeks help with their ideas. And these people are hired based on however many hours are needed (an affordable price) and the teams I have would help that person fully bring their ideas into reality making their lives less of a hassle and therefore making the lives of them easier.
One other component of a mission statement would be to state the goals and objectives that the company or individual hopes to achieve through whatever it is that they do. This can sort of be represent by the entire statement as a whole as it is a form of a goal. But pertaining to my statement more specifically goals/ objectives would be to very efficiently use the creativity and imagination of those working (within the company) and create things that have a positive impact on the world. Another goal could be to not put out a product or say something that we ourselves do not adhere to.
