Strategy: Have people understand that switching to Geico can help you save money.
Layout/Design: This ad is organized in a way where your eyes see the “Do you like saving money” first, then the image of the gecko, and then the checkmark.
Copy: The straightforwardness does make it sound like an insurance company.
Message: It is clear that their objective is to help people save money. (Best)
Creativity: It’s simple but gets the job done.
Strategy: Understand what today’s society wants in a cell phone and use it to their advantage.
Layout/Design: The ad uses a very nice color scheme that makes it pop out and very appealing. First thing you see is the beautifully designed Google Pixel 4 and then the texts. (Best)
Copy: Straight to the point. One sentence about who this phone is for.
Message: It is clear that they are targeting photographers.
Creativity: A very simple ad as well, not so creative but gets the job done.
Strategy: I don’t think this ad establishes clearly what it’s objective is.
Layout/Design: First thing I see is this man taking a mirror selfie, no idea what it has to do with anything until I find out who the ad is by.
Copy: Establishes who they are and want to target, which are photographers. (Best)
Message: Unclear at first sight, but reading the texts shows the message.
Creativity: Creative but hard to understand by normal consumers.
Strategy: Very intriguing and definitely pulls people who are into scientific subjects. The use of the name one of today’s biggest movie stars also contributes to its strategy.
Layout/Design: Showing the human hand holding a robotic hand is a huge factor to pulling in scientific fans.
Copy: Very simply telling people who the host is.
Message: Clearly establishes that it is a TV on YouTube.
Creativity: This ad is unique. With the hands, it shows what the future of technology can look like. (Best)
Strategy: To sell a chair as quickly as possible.
Layout/Design: It’s just a simple design. Gets the job done.
Copy: Sounds like an infomercial.
Message: Very directly shows what the product is.
Creativity: Not so creative.
Strategy: By using simplicity on this ad, it creatives a very luxurious feel to it. (Best)
Layout/Design: Showing brand name and product right in the middle of both pages. You see the product and it just makes you dream of having it.
Copy: Just a name to show the status of the brand. It’s as if it’s saying “we don’t need to tell you who we are because if you know, you know”.
Message: Establishes that the watch is a very high quality watch.
Creativity: Creatively portrays the brand’s luxuriousness.