<<back to Weekly Agenda

What is a Mood Board?

Mood board is a type of visual presentation or collage consisting of images, text, and samples of objects in a composition. It can be helpful in conveying a general idea, feeling or vision for about a particular topic. Sometimes it’s difficult to express your visual ideas to others, a mood board can be an efficient visual communication tool.

Mood boards are basically collages of items such as photographs, sketches, clippings, fabric swatches and color samples. They can be helpful in getting client approval on the visual direction of a project and they can also be helpful as a means of research and inspiration to the designer.

Mood boards are a collage that reflect and explore the following criteria of a project:

  • Color schemes
  • Textures
  • Patterns
  • Typography
  • General feelings/emotions (mood and tone) that should be conveyed
  • Characteristics relating to lifestyle

Digital Mood Boards

Digital moodboards allow you to incorporate images you’ve seen on the internet or objects you’ve photographed digitally. Here a few online platforms:

  • Pinterest. This social media platform lets you easily bring together images into themed “boards”. Another advantage is that it’s easy to collaborate with others.
  • Canva.
  • Milanote.

Further Resources

Watch: Photographer’s reasons to create a Mood Board:

Watch: A Graphich Designer’s reasons to create a Mood Board: