“A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.”
As defined by Alina Wheeler in Designing Brand Identity
Here are a few techniques … Read More
Category: Lectures & Lessons (Page 1 of 3)
Here are several links to GOTV Campaigns that are posted on the AIGA Gallery Website that might be helpful to view.
See how I categorized the strategy for each campaign – would you agree?
- Conceptual
- Motivational
- Factual (ex. based on
