• Class 1 – Date: Wednesday 12/16/20 – Project 2 Open Business Lab session: Campaign development. Zoom video chat from 2:30-5:00PM
  • Class 2 – Date: Friday 12/18/20 – Final Class! Campaign Review. Zoom video chat from 2:30-5:00PM

Project Goal

Stage 4: Project Development – Finalize Branding Collectively

  1. ‘Open Business’ is the initiative and the initiative’s name, so that should be encompassed in the identity (logo). The main components the initiative is trying to communicate and promote are:
    • Safe air (masks and/or additional ventilation)
    • Germ free (hand washing/ hand sanitizer)
    • Social distance (6ft apart)  
  2. The campaign will be launched in New York City as a place where this initiative is being rolled out, embraced and celebrated.
  3. Identity Typeface >> AlfaSlab One and Avenir (or a Sans Serif if your working on a PC)
  4. Additional copy suggestions: The new normal is Open for Business
, launching May 1st 2021 – support your local business!
  5. NY Color Scheme: https://www.schemecolor.com/new-york-flag-usa.php
  6. Tagline:

Experiences may be different but life continues to be the same.

FaviAN Ling
  1. Updated Style Guide Manual: Logo Construction, Tagline, Typography, Color Usage.
  2. EPS of Open Business logo (designed by Yvan).
  3. You can find all the latest and relevant materials for the project in this folder in our class Dropbox >> https://www.dropbox.com/sh/x2yj3ts31xcrbk7/AACgjMQSVrxekAkOsk5jjykYa?dl=0

Topic & Agenda

Class 1 – (Weds 12/16/20) Lab session:
Class 2 – (Friday 12/18/20) FINAL CLASS:

Final Work DUE

  • DUE Weds 12/23/20: All final work must be submitted to the class Dropbox folder: Project 2: Campaign FINAL (Make a folder with your name on it!)