Class is scheduled to meet on Wednesday and Friday of each week between 2:30 PM and 5PM. Details for class meetings and the weekly agenda will be updated at the beginning of each week.

Weekly Class Meetings: In general we will aim to have whole class meetings on Fridays, which will include the week’s Lecture/Lessons/Presentations. Wednesday’s class will be asynchronous, intended for lab work, working individually and with peers and meeting with me one on one, or in smaller groups meetings.

No class meetings: Friday 9/18, Weds 10/14, Friday 11/26, Friday 12/11

Week1

  • Meeting Info: Add online details or in-person location
  • Topic: Introduction, review class syllabus, etc.
  • Activities: Assignment brings 6 magazine ads to the next class. Evaluate the concept & design of the 6 ads.
  • Due Dates: due Class 2

Week2

  • Meeting Info: Add online details or in-person location
  • Lecture Topic: Introduce the evaluation criteria, target market and show award winning campaign examples. Students take that info and rate ads on a scale of bad, mediocre or great. Discussion and analysis is the objective.
  • Activities: Bring 6 more ads next class that reflects the concepts we discussed for next class.
  • Due Dates: Add due dates, as relevant

Week3

  • Meeting Info: Add online details or in-person location
  • Topic: Get Out the Vote Campaign: Target audience (community) & strategy
  • Activities: Read Ch 3 on Concept & Verbalization. First campaign assigned.
  • Due Dates: Add due dates, as relevant

Week4

  • Meeting Info: Add online details or in-person location
  • Topic: We develop a list of possible targets, product messages based on their research in order to develop & refine first round of campaign solutions. Discuss Ch 3
  • Activities: Add assignments, activities
  • Due Dates: Add due dates, as relevant

Week5

  • Meeting Info: Add online details or in-person location
  • Topic: Get Out the Vote Campaign: creative strategy & concept. We use the evaluation criteria and analysis style to judge student concepts and copy
  • Activities: Read Ch 4 Refining the Ideas through writing. Second campaign assigned.
  • Due Dates: Add due dates, as relevant

Week6

  • Meeting Info: Add online details or in-person location
  • Topic: Get Out the Vote Campaign: develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions. Discuss Ch 4
  • Activities: Add assignments, activities
  • Due Dates: Add due dates, as relevant

Week7

  • Meeting Info: Add online details or in-person location
  • Topic: Get Out the Vote Campaign: We use the evaluation criteria and analysis style to judge student concepts and copy. Brain-map and sketches DUE
  • Activities: Read Ch 5.
  • Due Dates: Add due dates, as relevant

Week8

  • Meeting Info: Add online details or in-person location
  • Topic: Get Out the Vote Campaign: refine targets, and campaign messages based on research. First Draft of Poster Campaign DUE
  • Activities: Read Ch 8 Integrated Ideas
  • Due Dates: Add due dates, as relevant

Week9

  • Meeting Info: Add online details or in-person location
  • Topic: Get Out the Vote Campaign: Multi channel campaign (Mail and Social Media). INTRO to Open Business. Open Source. Open Brief Campaign (2021 Young Ones – One Club for Creativity)
  • Activities: Read Ch 8 Integrated Ideas
  • Due Dates: Add due dates, as relevant

Week10

  • Meeting Info: Add online details or in-person location
  • Topic: Open Business. Open Source. Open Brief Campaign. Introduce the evaluation criteria, target market and show award winning campaign examples. Develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions.
  • Activities: DUE Project Pitch
  • Due Dates: Add due dates, as relevant

Week11

  • Meeting Info: Add online details or in-person location
  • Topic: Open Business. Open Source. Open Brief Campaign. Use the evaluation criteria and analysis style to judge student concepts and copy.
  • Activities: Research, Brain Map and Project sketches.

Week12

  • Meeting Info: Add online details or in-person location
  • Topic: Open Business. Open Source. Open Brief Campaign. Develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine second round of campaign solutions.
  • Activities: Bring all concepts next class for second round of development. Revisions based on class feedback.

Week13

  • Meeting Info: Add online details or in-person location
  • Topic: Open Business. Open Source. Open Brief Campaign Part 1 DUE. Use the evaluation criteria and analysis style to judge student concepts and copy.
  • Activities: Open Business. Open Source. Open Brief Campaign Part 2.

Week14

  • Meeting Info: Add online details or in-person location
  • Topic: Multi channel campaign. Develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions.
  • Activities: FINAL PROJECTS. Students review all concepts completed take discussion and complete second round of development and execution individually and in teams. Discuss Ch 11

Week15

  • Meeting Info: Add online details or in-person location
  • Topic: FINAL PRESENTATIONS

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