Class is scheduled to meet on Wednesday and Friday of each week between 2:30 PM and 5PM. Details for class meetings and the weekly agenda will be updated at the beginning of each week.
Weekly Class Meetings: In general we will aim to have whole class meetings on Fridays, which will include the week’s Lecture/Lessons/Presentations. Wednesday’s class will be asynchronous, intended for lab work, working individually and with peers and meeting with me one on one, or in smaller groups meetings.
No class meetings: Friday 9/18, Weds 10/14, Friday 11/26, Friday 12/11
Week1
- Meeting Info: Add online details or in-person location
- Topic: Introduction, review class syllabus, etc.
- Activities: Assignment brings 6 magazine ads to the next class. Evaluate the concept & design of the 6 ads.
- Due Dates: due Class 2
Week2
- Meeting Info: Add online details or in-person location
- Lecture Topic: Introduce the evaluation criteria, target market and show award winning campaign examples. Students take that info and rate ads on a scale of bad, mediocre or great. Discussion and analysis is the objective.
- Activities: Bring 6 more ads next class that reflects the concepts we discussed for next class.
- Due Dates: Add due dates, as relevant
Week3
- Meeting Info: Add online details or in-person location
- Topic: Get Out the Vote Campaign: Target audience (community) & strategy
- Activities: Read Ch 3 on Concept & Verbalization. First campaign assigned.
- Due Dates: Add due dates, as relevant
Week4
- Meeting Info: Add online details or in-person location
- Topic: We develop a list of possible targets, product messages based on their research in order to develop & refine first round of campaign solutions. Discuss Ch 3
- Activities: Add assignments, activities
- Due Dates: Add due dates, as relevant
Week5
- Meeting Info: Add online details or in-person location
- Topic: Get Out the Vote Campaign: creative strategy & concept. We use the evaluation criteria and analysis style to judge student concepts and copy
- Activities: Read Ch 4 Refining the Ideas through writing. Second campaign assigned.
- Due Dates: Add due dates, as relevant
Week6
- Meeting Info: Add online details or in-person location
- Topic: Get Out the Vote Campaign: develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions. Discuss Ch 4
- Activities: Add assignments, activities
- Due Dates: Add due dates, as relevant
Week7
- Meeting Info: Add online details or in-person location
- Topic: Get Out the Vote Campaign: We use the evaluation criteria and analysis style to judge student concepts and copy. Brain-map and sketches DUE
- Activities: Read Ch 5.
- Due Dates: Add due dates, as relevant
Week8
- Meeting Info: Add online details or in-person location
- Topic: Get Out the Vote Campaign: refine targets, and campaign messages based on research. First Draft of Poster Campaign DUE
- Activities: Read Ch 8 Integrated Ideas
- Due Dates: Add due dates, as relevant
Week9
- Meeting Info: Add online details or in-person location
- Topic: Get Out the Vote Campaign: Multi channel campaign (Mail and Social Media). INTRO to Open Business. Open Source. Open Brief Campaign (2021 Young Ones – One Club for Creativity)
- Activities: Read Ch 8 Integrated Ideas
- Due Dates: Add due dates, as relevant
Week10
- Meeting Info: Add online details or in-person location
- Topic: Open Business. Open Source. Open Brief Campaign. Introduce the evaluation criteria, target market and show award winning campaign examples. Develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions.
- Activities: DUE Project Pitch
- Due Dates: Add due dates, as relevant
Week11
- Meeting Info: Add online details or in-person location
- Topic: Open Business. Open Source. Open Brief Campaign. Use the evaluation criteria and analysis style to judge student concepts and copy.
- Activities: Research, Brain Map and Project sketches.
Week12
- Meeting Info: Add online details or in-person location
- Topic: Open Business. Open Source. Open Brief Campaign. Develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine second round of campaign solutions.
- Activities: Bring all concepts next class for second round of development. Revisions based on class feedback.
Week13
- Meeting Info: Add online details or in-person location
- Topic: Open Business. Open Source. Open Brief Campaign Part 1 DUE. Use the evaluation criteria and analysis style to judge student concepts and copy.
- Activities: Open Business. Open Source. Open Brief Campaign Part 2.
Week14
- Meeting Info: Add online details or in-person location
- Topic: Multi channel campaign. Develop a list of possible targets, product features and campaign messages based on their research in order to develop & refine first round of campaign solutions.
- Activities: FINAL PROJECTS. Students review all concepts completed take discussion and complete second round of development and execution individually and in teams. Discuss Ch 11
Week15
- Meeting Info: Add online details or in-person location
- Topic: FINAL PRESENTATIONS