• Class 1 Date: Wednesday 12/2/20 – Project 2 Open Business Lab session: Style Guide development. Zoom video chat from 3:00-5:00PM
  • Class 2 – Date Friday 12/4/20 – Project 2 Open Business Lab session: Continue developing strategy. Zoom video chat from 2:30-5:00PM

Project Goal

Stage 4: Project Development – Finalize Branding Collectively

  1. ‘Open Business’ is the initiative and the initiative’s name, so that should be encompassed in the identity (logo). The main components the initiative is trying to communicate and promote are:
    • Safe air (masks and/or additional ventilation)
    • Germ free (hand washing/ hand sanitizer)
    • Social distance (6ft apart)  
  2. The campaign will be launched in New York City as a place where this initiative is being rolled out, embraced and celebrated.
  3. Tagline:

Experiences may be different but life continues to be the same.

FaviAN Ling

Topic & Agenda

Class 1 – (Weds 12/02/20) Lab session:

If you missed today’s lesson you can view it here (InDesign working with Master Pages and Baseline Grids) >> https://openlab.citytech.cuny.edu/hitchingscomd2400fa2020/2020/12/04/class-recordings/

  1. Review identity development from last week. See notes below and view drafts in this Dropbox folder >> https://www.dropbox.com/home/COMD2400/Project2-IdentityDevleopment
  2. Introduction to Style Guide: Logo Construction, Typography, Color Usage. We will look at examples here >> https://www.dropbox.com/home/COMD2400/StyleGuideManual-Examples
  3. Finalize Tagline: should explain, reflect, and compliment the brand and the initiative.
  4. Last weeks Class Notes:
Class 2 – (Friday 12/4/20) Lab session:
  1. DUE end of class first part of Style Guide Manual. This includes: logo construction, typography and color usage. Here is a template you can work off of: https://www.dropbox.com/home/COMD2400/StyleGuideManual-Examples/StyleGuide-Template%20Folder
  2. Project scope and deliverables. Pick your group:
    • Advertising/Promotion
    • Signage
    • Social Media Campaign
  3. Designer Presentation: Paula Sher by Andrew Chen