![](https://openlab.citytech.cuny.edu/hitchingscomd2400fa2020/files/2020/09/2C18FE6C-9097-4D88-BEDE-B6DED66FF146.jpeg)
- STRATEGY: 5
- LAYOUT/DESIGN: 2
- COPY: 4
- MESSAGE: 4
- CREATIVITY: 5
![](https://openlab.citytech.cuny.edu/hitchingscomd2400fa2020/files/2020/09/539631ED-7078-45B1-8A6C-2DE7881B04EA.jpeg)
- STRATEGY: 1, I don’t really understand the concept behind the ad.
- LAYOUT/DESIGN: 4, Good color selection, compliment each other very well.
- COPY: 2, I cannot discern the voice of this ad.
- MESSAGE: 2, There is no clear message.
- CREATIVITY: 1, The ad just fails to communicate its concept.
![](https://openlab.citytech.cuny.edu/hitchingscomd2400fa2020/files/2020/09/8345C8FF-0BC5-4E63-983C-65F84A9B052B-548x1024.jpeg)
- STRATEGY: 3
- LAYOUT/DESIGN: 2
- COPY: 4
- MESSAGE: 5
- CREATIVITY: 5
![](https://openlab.citytech.cuny.edu/hitchingscomd2400fa2020/files/2020/09/858C58E9-D0A8-4A91-A5B7-D1895A154943-696x1024.jpeg)
- STRATEGY: 5, I understand the motive of this ad.
- LAYOUT/DESIGN: 1, The ad is well designed, good structure and contrast.
- COPY: 1, The ad communicates the message with a confident voice.
- MESSAGE: 1, I clearly understand the message communicated by the ad.
- CREATIVITY: 3, Not the most creative but the minimalistic, black and white works well.
![](https://openlab.citytech.cuny.edu/hitchingscomd2400fa2020/files/2020/09/F8F05E32-C2A7-41F6-AD0A-688582EE0289.jpeg)
- STRATEGY: 1
- LAYOUT/DESIGN: 3
- COPY: 1
- MESSAGE: 1
- CREATIVITY: 4
![](https://openlab.citytech.cuny.edu/hitchingscomd2400fa2020/files/2020/09/F643C2EC-3DD2-486E-86AC-DEF010BA1F40.jpeg)
- STRATEGY: 5
- LAYOUT/DESIGN: 4
- COPY: 4
- MESSAGE: 4
- CREATIVITY: 3
Strategy 5: There is no clear motive for this app.
Layout/Design 3: The black and white grunge aesthetic is well executed.
Copy 3: The text does characterize the voice of the client.
Message 5: I don’t understand the message in itself but i do not understand to whom it is addressed to.
Creativity 5: AD failed to clearly communicate its message.
Thanks for posting Yvan. We did not yet discuss in class. Would be great to have you walk us through and get your thoughts.