Class Information

  • Class 1 – Date: Wednesday 9/2/20 – Asynchronous class, time for lab work. See requirements below under ‘Topic, Class 1 Lab Work (Weds 9/2/20)’
    Optional zoom video chat from 2:30-3:30PM
  • Class 2 – Date Friday 9/4/20 – Lecture. Group Zoom video chat 2:30-4:30PM See details below under ‘Topic, Class 2 Lecture (Friday 9/4/20)’ and then complete ‘Activities’ for Week 3.
  • Meeting Information: Details for how to join the Zoom call will be emailed to you. Please email me if you do not receive this information.

Please note I am hoping to record Friday’s class and make available for anyone who might not be able to attend. However I want to highlight CUNY’s policy on recording class Zoom calls:

Students who participate in this class with their camera on or use a profile image are agreeing to have their video or image recorded solely for the purpose of creating a record for students enrolled in the class to refer to, including those enrolled students who are unable to attend live. If you are unwilling to consent to have your profile or video image recorded, be sure to keep your camera off and do not use a profile image. Likewise, students who un-mute during class and participate orally are agreeing to have their voices recorded. If you are not willing to consent to have your voice recorded during class, you will need to keep your mute button activated and communicate exclusively using the “chat” feature, which allows students to type questions and comments live.

CUNY Policy

If you have any concerns regarding the statement above, please feel free to reach out to me via email and we can figure out an alternative.

To-Do Before Class

  1. Respond to the class discussion prompt under ‘Student Posts/Discussion‘
  2. Post your: Activities/Projects/Assignment1
  3. Please Watch: The Great USPS War / The Daily Social Distancing Show (Trevor Noah)

Topic & Agenda

Class 1 – Lab Work (Weds 9/2/20):

  • Read and Review: Introduction to Project 1: ‘Get Out the Vote Campaign’ See details here >> Activities/Projects/Project1
    Class will be divided into teams of 3 for working on Stage 1, 2, and 3, together. Each of you will receive an email from me introducing you to your team. Teams should exchange contact information and discuss best ways to connect with each other. This can be done via, email, phone or facetime, or some form of video chat, you can also meet during our Weds class time through a Zoom break out room, which I can help set up for you.
  • Complete Assignment 1: ‘Critiquing Work – Good or Bad? Successful or Not?’ See details here >> Activities/Projects/Assignment1 (we will review during Friday’s class):

Class 2 – Lecture (Friday 9/4/20):

  1. Introduce the evaluation criteria, target market and show award winning campaign examples. Students take that info and rate ads on a scale of bad, mediocre or great. Discussion and analysis of ‘Assignment 1’ is the objective. You will be asked to present two of the six ads you selected and explain why you feel they work well or why you think they are weak (or a combination of both). Please address all 5 categories of the assessment criteria. 
  2. We will discuss Project 1: ‘Get Out the Vote Campaign’ See details here >> Activities/Projects/Project1
    Each of you have been assigned to one of three teams (details were sent in an email). We will be working in teams for the first three stages (stage 1, 2 and 3) of Project 1. After each team has collectively researched the subject and come up with a defined community and a clear messaging, you will design and present a ‘pitch’ to the class.

Activities

  1. DUE: Friday 9/4/20 Be prepared to present and talk about two of your ad examples from Assignment 1: Critiquing Work – Good or Bad? Successful or Not? See details here >> Projects/Assignment 1
  2. DUE: Weds 9/9/20 – Project 1: ‘Get Out the Vote Campaign’ See details here >> Activities/Projects/Project1 Figure out the best way to meet and communicate with your team.
    Here are your goals DUE: Friday 9/11/20:

Goal for Teams: Collectively work on researching subject matter and brainstorming possible design solution. You will be asked to present your findings as a ‘pitch,’ to the class by the end of next week. The class will serve as your client. Each team will need to persuade the class that they have:

  1. Defined a specific target audience for the campaign backed up by research. This should include a detailed analysis and description of you targeted community (demographic). This might include: where they reside, age group, interests, lifestyle, socio-economic situation, daily challenges, concerns, etc.
  2. Established a clear and appropriate messaging for the campaign. This might include:
    A. research as it relates to the ‘Get Out the Vote’ campaign. For example: what does this community need to know/understand as it relates to voting; deadlines, registration, mail-in ballots vs. in person voting?
    B. research as it related to your target community. For example how does the messaging apply and relate to your chosen communities needs, challenges or preferences? For example: could there be language barriers? could they face transportation, childcare or health challenges that might prevent them from voting in person?
  3. Defined a clear vehicle for delivery of campaign. How can the messaging be delivered consistently (in addition to a printed poster) to your chosen community from different venues? I.e. Social media, interactive, direct marketing, media pitch, TV commercial, etc.