“A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.”
As defined by Alina Wheeler in Designing Brand Identity
Here are a few techniques … Read More
Category: Course Activities (Page 4 of 12)
- Class 1 – Date: Wednesday 11/4/20 – Project 2 Open Business ‘Design Programs & Branding.’ Zoom video chat from 2:30-5:00PM
- Class 2 – Date Friday 11/6/20 – Project 2 Open Business Research: target audience (community) & strategy. Zoom video chat
Overview
Public Awareness Campaign: Open Business. Open Source. Open Brief.
Project Brief: 2021 Young Ones Student Awards
The city of New York is looking to develop a city-wide brand-building communications campaign aimed at reaching all … Read More
