Look at sketches and determine which are the best solutions.
Translate our sketches to actual designs.
Objectives
Learn to translate sketches to actual designs (typeface selection, use of grid, visual hierarchy).
Activities
Now that we have the grid and content of your poster, it is time to design
Create NEW Document:
2-page document
size 11 x 17 inches
3 pica margin all around
8 columns / 1 pica gutter
12 horizontal rows / 1 pica gutter
GO to LAYOUT>CREATE GUIDES>ADD the rows and gutter> OPTIONS>from margin
Specs:
Create 2 different designs (2 layouts following the same grid)
Use type only
TWO typefaces max. (but with extensive families ok)
Black and White
Follow the grid
Emphasize your visual hierarchy
Emphasize contrast with scale (something must be BIG, something must be small)
Must consider and apply what was previously covered in class: Type selection and variations, alignment, word and letter spacing, line height, expression, etc.
Look at sample below with complete process:
Project 3 process
To-Do After Class
Graphic Assignment
DUE Next class:
Complete two different layouts in InDesign These will have the same grid and the same contents, but completely different layouts
Once completed take save your InDesign files. Take screenshot of your solutions. These screen shots must show the guides.
name your files: lastname_name_poster1 lastname_name_poster2
Visual Hierarchy: Giving levels of importance to the difference elements that are part of a design.
Examine this PDF with Visual Hierarchy Progression. Every page uses the exact same text, but the hierarchy changes once we start applying different principles (For example a basic change in type size can make a difference in the way the viewer looks at the design)
Objectives
Learn about visual hierarchy and how these design principles can improve or change the way we see and read.
space
type size
spacial zones
color/reverse
alignment
added elements (lines)
variations in type (bold)
dynamic compositions (diagonals)
others
Activities
Sketch> When sketching consider the following:
Use type only
TWO typefaces max. (but with extensive families ok)
Black and White
Follow the grid
Emphasize your visual hierarchy
Emphasize contrast with scale (something must be BIG, something must be small)
Must consider and apply what was previously covered in class: Type selection and variations, alignment, word and letter spacing, line height, expression, etc.
Look at sample below
Content:
The words: Pet Peeve
Definition of the word Peeve
Title of your Pet Peeve (different for everybody)
Your personal text: One to Three sentences explaining your pet peeve
To-Do After Class
PART 1
Complete sketches started during class – upload hierarchy sketches to media library as jpegs
In preparation to our next assignments (a series of posters and social media material), we will need to collect some text
Posters must include the following text:
• Pet Peeve
• Merriam-Webster.com definition- a pet peeve as a frequent subject of complaint
• Title of your Pet Peeve •
Your paragraph explaining your pet peeve
Do not design anything at this point. We are just collecting text,
FYI: What is a pet-peeve?
dictionary.com: a particular and often continual annoyance merriam-webster.com: a frequent subject of complaint vocabulary.com: a peeve is an annoyance, and a pet peeve is an annoyance that’s nurtured like a pet — it’s something someone can never resist complaining about. There are all kinds of pet peeves, like littering, misusing punctuation, driving slowly in the fast lane, or talking during movies. If something like that drives you crazy and you have to yap about it, it’s a pet peeve.
Bring Lettering to next step: Must show progress next class.
Notice the steps followed for this example: Sketched / Chose actual sprinkles/ experimented with glue / took photos /in Photoshop: cleaned the pencil marks/ In Illustrator tried a different approach.
Upload jpg file . Must not exceed dimensions 600×600
Choose your favorite food or a favorite pastime such as listening to music, watching videos, playing a sport, etc. • General Specs: ◦ Create a one of a kind representation (with letters) of your favorite pastime or favorite food ◦ Work area: 1980 x 1080 pixels (horizontal/rectangular) ◦ Cannot use an existing typeface. ◦ Sketch, research and write your ideas FIRST ◦ Use pencil when sketching, but keep in mind that for the next steps experimental use of material and technique ok: paper/collage, paints, photography, etc. Technique and application is up to you. Objectives • Understand the difference between lettering and creative typography with a typeface. • Understand lettering as it applies to branding, packaging, logotype designs and others areas. • Explore typographical experimentation.
Choose your favorite food or a favorite pastime such as listening to music, watching videos, playing a sport, etc. • General Specs: ◦ Create a one of a kind representation (with letters) of your favorite pastime or favorite food ◦ Work area: 1980 x 1080 pixels (horizontal/rectangular) ◦ Cannot use an existing typeface. ◦ Sketch, research and write your ideas FIRST ◦ Use pencil when sketching, but keep in mind that for the next steps experimental use of material and technique ok: paper/collage, paints, photography, etc. Technique and application is up to you. Objectives • Understand the difference between lettering and creative typography with a typeface. • Understand lettering as it applies to branding, packaging, logotype designs and others areas. • Explore typographical experimentation.
Project 2 Part 2 Expressive Lettering Choose a word of your favorite food or a favorite pastime such as listening to music, watching videos, playing a sport, etc.
Expressive Type – Bring sketches into application continue to refine based on crit, at least one initial layout of each word. • upload those layouts into your exiting project 2 post. • Create a gallery
Introduction to Project 2: We will explore the use of type as expression by working on a multi part project that will include expressive type with an existing typeface and also lettering.
Find the definition of your selected words (even if you know the meaning, researching their definition can sometimes help you generate ideas.
Sketch your word in creatives way (Sans Serif typeface only). Use a square area to sketch your words. SKETCH WITH INTENTION and PURPOSE (not just placement).
If it is to be lower case, then sketch it that way. If it is to be outlined, then sketch it that way. If it is to be condensed or bold, then sketch it that way
Consider:scale, repetition, overlapping, removal, uppercase, lowercase, etc. to create a visual definition of the word.
Do not add illustrations.
Objectives
Explore how the use of an existing classic typeface combined with traditional elements of design allow designers to convey the meaning of a word:
TYPEFACE (and their families & variations)
SIZE
SCALE
POSTURE
CASE
PLACEMENT
COLOR
Activities
“One of you words” Type Challenge initial layout one of your selected word upload today jpg to media library “lastname first name TC-ET