Class Info

• Class Date: Thurs. Nov. 19

• Class Time: 8:30AM-10:00AM

• Class Meeting Zoom https://zoom.us/j/6459468086
  Meeting ID: 645 946 8086

Topic

• Intro to project 3
• Visual Hierarchy: Giving levels of importance to the difference elements that are part of a design.
• Examine this PDF with Visual Hierarchy Progression. Every page uses the exact same text, but the hierarchy changes once we start applying different principles (For example a basic change in type size can make a difference in the way the viewer looks at the design)

Objectives

• Learn about visual hierarchy and how these design principles can improve or change the way we see and read.
  • space
  • type size
  • spacial zones
  • color/reverse
  • alignment
  • added elements (lines)
  • variations in type (bold)
  • dynamic compositions (diagonals)
  • others

Activities

• Sketch> When sketching consider the following:
  • Use type only 
  • TWO typefaces max. (but with extensive families ok)
  • Black and White
  • Follow the grid
  • Emphasize your visual hierarchy
    • Emphasize contrast with scale (something must be BIG, something must be small)
  • Must consider and apply what was previously covered in class: Type selection and variations, alignment, word and letter spacing, line height, expression, etc.
• Look at sample below
  • Content:
    • The words: Pet Peeve
    • Definition of the word Peeve
    • Title of your Pet Peeve (different for everybody)
    • Your personal text: One to Three sentences explaining your pet peeve

To-Do After Class

• PART 1
• Complete sketches started during class – upload hierarchy sketches to media library as jpegs
• Sketch. Here is a PDF with the printed grid. It will help you to determine where and how to place content. As well as to start thinking about typographical style.
• See Example

• PART 2
• Refine you Grid layout upload jpg with visible grids and guides showing