Tag Archives: Lettering

Class 18

Class Info

  • Class Date: Thurs. Oct. 29
  • Class Time: 8:30AM-10:00AM

Topic

Objectives

  • Students continue to develop their creative skills and personal styles in relationship to typography and lettering
  • Further develop software application/presentation skills.

Activities

Name That Type

Found Alphabet

Expressive lettering Filmore
https://www.typeroom.eu/
https://www.studiofeixen.ch/

To-Do After Class

  • Refined version of your word due next class
  • Bring Lettering to next step: Must show progress next class.
    • Notice the steps followed for this example:
      Sketched / Chose actual sprinkles/ experimented with glue / took photos /in Photoshop: cleaned the pencil marks/ In Illustrator tried a different approach.

  • Upload jpg file . Must not exceed dimensions 600×600
This image has an empty alt attribute; its file name is Screen-Shot-2020-08-07-at-4.25.46-PM.png

Class 17

Class Info

  • Class Date: Tues. Oct. 27
  • Class Time: 8:30AM-10:00AM

Topic

Project 2 Part 2 Intro Expressive Lettering


Choose your favorite food or a favorite pastime such as listening to music, watching videos, playing a sport, etc.
• General Specs: 
◦ Create a one of a kind representation (with letters) of your favorite pastime or favorite food
◦ Work area: 1980 x 1080 pixels (horizontal/rectangular)
◦ Cannot use an existing typeface.
◦ Sketch, research and write your ideas FIRST
◦ Use pencil when sketching, but keep in mind that for the next steps experimental use of material and technique ok: paper/collage, paints, photography, etc. Technique and application is up to you.
Objectives
• Understand the difference between lettering and creative typography with a typeface.
• Understand lettering as it applies to branding, packaging, logotype designs and others areas.
• Explore typographical experimentation.

Objectives

Students develop individual styles.

Activities

Found Alphabet

Type Challenge – 3D build your word

Type Challenge – Expressive Lettering

To-Do After Class

  • Project 2 Part 2 Expressive Lettering (NO TYPEFACES)
  • Sketch at least 6 different solutions.
    Please refer to the following PDF with assignment details.
    • This PDF includes a template that you can follow to sketch to proportionally correct size.
    • Example: Vary your ideas and styles when sketching:
  • Based on sketches and ideas, students determine what is the best way to continue with their lettering project:
    • Is it best to take photographs of objects?
    • Use traditional material (paint, draw, etc) or work digitally (with application)?
  • Once you know which way you are working, then determine process to follow:
    • Capture image (via camera, scanner/ phone/ app/ copier)
    • Bring image into Illustrator/Photoshop/other apps. This depends on your solution, for example:
      • Trace or use pen tool in Illustrator
      • Clean or adjust colors in Photoshop
    • If working by hand: Use tracing paper and pencils, then marker to clean image.
    • Capture image again and repeat steps if necessary
  • Careful with spelling (you are essentially drawing so there is no automatic spell check!) and keep work editable if corrections needs to be made

This PDF shows an analysis what tools might work best within Illustrator

For this example we experimented with paper, glue and actual sprinkles to create the letters, The image needs to be cleaned in Photoshop

Home work 2.



NOT FOR NEXT CLASS

Project 2 – Part 1,2 – FINAL Deliverables

  • A post on OpenLab named
  • last Name_firstname Project 2 final
  • give categories, Project 2, Student Post
  • Create Indesign page in fomat below placed your finals into file.
  • export as Both JPG and one multipage PDFPDF named last Name_firstname Project 2 final
  • insert into your post

Continue lettering project as per individual styles and approaches.

  • Make all corrections and edits
  • Start preparing for final presentation. Assignment is due class 20.
    • 8.5 x 11 InDesign Document
    • .5 margins all around (see below for additional measurements
    • final versions of the four words (expressive type assignment)
    • final version of the lettering assignment with images of process (sketch and process)

Class 16

Class Info

  • Class Date: Thurs. Oct. 22
  • Class Time: 8:30AM-10:00AM

Topic

Project 2 Part 2 Intro Expressive Lettering


Choose your favorite food or a favorite pastime such as listening to music, watching videos, playing a sport, etc.
• General Specs: 
◦ Create a one of a kind representation (with letters) of your favorite pastime or favorite food
◦ Work area: 1980 x 1080 pixels (horizontal/rectangular)
◦ Cannot use an existing typeface.
◦ Sketch, research and write your ideas FIRST
◦ Use pencil when sketching, but keep in mind that for the next steps experimental use of material and technique ok: paper/collage, paints, photography, etc. Technique and application is up to you.
Objectives
• Understand the difference between lettering and creative typography with a typeface.
• Understand lettering as it applies to branding, packaging, logotype designs and others areas.
• Explore typographical experimentation.

Activities

To-Do After Class

  • Finalize Your Project 2 Part 1 words, Upload to your Project 2 page

 

 

 

Class 15

Class Info

  • Class Date: Tues. Oct. 20
  • Class Time: 8:30AM-10:00AM

Topic

Activities

  • Discussions

To-Do After Class

  • Refine Project 2 part 1 Expressive Type
    • Bring ideas into the computer you can use InDesign or Illustrator
    • Upload images into your project 2 post
    • Categories Project 2, Student posts
    • Named Lastname First name Project 2
  • General Specs: 
    • 4 pages (one for each word)
    • Size: 3.5” x 3.5”  square 
    • Add a 1 pt outline (border around the square)
    • Select one Sans Serif Typeface per word (with variations ok)
    • Only use black and white.

Expressive Type Documents

Depero Futurista Expressive Type

Project 2

Overview

Project 2: TYPOGRAPHY as EXPRESSION

Exposes the student to the creative and sometimes more playful aspect of type and lettering.

What are the differences between creating lettering and using existing typefaces?

How can we achieve a message with the use of a existing typeface or how we can in contrast, experiment with material and resources to create playful lettering. 

Project 2 material and assignments are are covered in classes 13 to 19

This project contains multiple assignments:

  • Expressive Word with Typeface (with process). From list provided, students will choose 4 words and express their meaning with Sans Serif Typeface and design elements such as scale, placement and character repetition or omission.
  • Lettering (Favorite Food or Pastime)

Project 2
Project: Expressive Typography and Lettering

Clever designers love to use typography to explore the interaction between the look of type and what type actually says. In communicating a message, a balance has to be achieved between the visual and the verbal aspects of a design. Sometimes, however, designers explore the visual aspect of type to a much greater extent than the verbal. In these cases, the visual language does all the talking.

Project Background:
The beginning of any good logo or wordmark is the ability to convey meaning in the simplest form possible. For this project  you are going to express the meaning of the given words in 2 forms.

One using the letters of each word to help to establish meaning, and then the other as an artistic expression of the words.

This means one will be based on type and the other with be based on meaning.


PART 1 A. Expressive Typography:

Communicating the meaning of a word via typography
ONLY FUTURA BOLD, NO IMAGE

PART 2 B. Expressive Lettering:

An illustrative solution WITHOUT using a typeface


A. Expressive Typography:

Communicating the meaning of a word via FUTURA BOLD driven solution
You are only using Futura Bold.

Do not add illustrations, punctuation, or other visual elements. Use only the letters needed to spell the word.

FUTURA BOLD DOWNLOAD
https://drive.google.com/open?id=1DCoqaCuHhsCXtZ-0vTBmETDWpbDjsQr7

puzzle, focus, confused, shrinking, unbalanced, sink, tired, separate, strong, cheer
fade, drip, destroy, create, mistake, run, walk, fast, slow, grow

Process:
– Select 4 words from the list above.
– Carefully consider the words that allow you the most creative exploration.
– Use only the letters used to spell the word as part of your visual elements. You may choose to repeat or omit letter if appropriate.
– Consider the layout of you page and how the use of negative space and positioning can help with the meaning of the word.
– Consider scale, repetition, overlapping, uppercase, lowercase, etc. to create a visual definition of the word.
– Do not use drop shadows or horizontal/vertical scaling (distortion). Consider the entire space of the square.
– You may crop or “remove” parts of a letter as long as the letter is distinguishable.


PART B. Expressive Lettering

An illustrative solution WITHOUT using a font or typeface

SELECT ANY  ONE WORD YOU WOULD LIKE

….Not from list for Part A

you are allowed to create meaning by adding, subtracting, elements to help define the word. Also, you are asked to NOT think of a typeface, but rather as an artistic expression of the word.

Sketches:   Sketch template

– Research the word to discover what the words actually mean. Consider the story telling of your word, are there other ways to define the word visually.
– We are more interested in create concepts over visually stunning sketches.
– Can you communicate you concept clearly via your sketch?
– It is recommended that you sketch a minimum of 3 ideas per words, for both visual solutions:
The type driven and the Illustrative for a total of 24 ideas.
– You may repeat, omit, slice, block, or overlap words or letters.
– All sketches should be hand-drawn (not computer-generated) in black ink on white paper.
– Aim for 3 sketches per 8.5×11 page. 3” inch squares laid out vertically, with concept explanation on the side.
If you DO NOT have all of the sketches you CANNOT move on the the next phase of the project.

A. Expressive Type Examples

http://www.typeroom.eu/article/young-blood-memes-moving-posters-talk-millennial-type-designer-jules-durand
https://pin.it/2WnWh5D
https://dia.tv/
https://www.creativebloq.com/news/expressive-type-designs
https://www.instagram.com/mustafaomerli/
https://www.boltedbook.com/
http://www.typeroom.eu/article/powerhouse-typographic-poster-design-named-felix

https://www.pinterest.com/daxarupal/word-art/?lp=true

https://99designs.com/blog/creative-inspiration/text-logos-wordmarks/
https://www.smashingmagazine.com/2012/04/when-typography-speaks-louder-than-words

https://1stwebdesigner.com/logo-inspiration/

B. Expressive Lettering Examples

http://artnaos.net/eclass/Typography/ExpressTypeExamples.html

http://www.typeroom.eu/article/powerhouse-typographic-poster-design-named-felix

http://www.typeroom.eu/article/ficciones-typografikas-stunning-tome-typographic-nerve-yours-own

https://pin.it/yrva3yuvr3n7st

http://www.typeroom.eu/article/get-lost-translation-li-xu-s-extremely-beautiful-chinese-typographic-adventures

Project 2 – Part 1,2 – FINAL Deliverables

  • A post on OpenLab named
  • last Name_firstname Project 2 final
  • give categories, Project 2, Student Post
  • Create Indesign page in fomat below placed your finals into file.
  • export as Both JPG and one multipage PDFPDF named last Name_firstname Project 2 final
  • insert into your post