For the Raymond Weil’s ad the photo is taken form a mostly profile view of the dancers. The lighting seems to be coming form the upper left hand corner. The composition of the photo has the dancers in the center and having a connection through the bodies even though they are not touching each other. The photo flows from left to right and creating this dynamic movement that makes the eye follow the dancers. The Pantone ad has a similar light with the dancer in the foreground that has the same light on her. The flow of the photo form left to right is also done here with this ad and its is enforced but the photo being a landscape and a panoramic style. The composition of the imagine is very dynamic with having dancers in the background, middle and foreground which the Raymond Weil ad also contains with the same idea having a layers effected the the dancers but in a more condensed space. The differences in these ads is that in Raymond Weil’s it  combines the image with the words “precision movements’ to create envisis of the dancers movements and how they are being very exact on what they do with their bodies. They also choice to have a black and white photo while their products in color which compared to Pantone’s ad that is very vibrant with multiple colors to help express the movement of the dancers. There are also many different textured included in the ad that are made with lighting effects that are used to add another layer to the dancers.

Both images shows a horizontal frame that shows all the people in the image making movement. One image uses black and white and the other image uses color. In the black and white image they are wearing black tights. In the colored image they are using white tights. In the black and white image they are wearing black outfits because they are using a plan background and adds contrast to the photo. The colored image wears white outfits because it’s easy for colors and light to bounce off of it. In the black and white photo the people are making clock hand movements with there hands and feet, and making a shape of a clock. The colored image is playing with shapes and using objets and body to make geometric shapes. The black and white image background is flat. The colored background image is in shape of a square. Both images are using fast shutter , and is capturing the people in the scene in the air.  The black and white scene shows a high contrast to the image which gives the people a stronger highlight on there skin. Which makes the people look more exposed. The color scene shows a low contrast, which gives in the image which makes the highlights on the people lower. But sense there is a use of multiple colors in the scene they are manipulating the light  from the camera. Which causes them to look more exposed in the scene. Both scenes are using freeze motion and are capturing movement. They are positioning there bodies in shape of clock hands

This both campaigns uses dancers differently from one another. On Raymond Weil ad uses monochrome. Also it uses high contrast because to show the feelings of strongness of the Watch. Also the dancer’s wore tank tops to show the wrist I guess. On  Pantone ad it looks so different. The ad has color that gives feelings of joyfulness. And the view of the ad kinda look as it captured as panorama view. The dancers dancing the way they feeling. Also they are coverup with white cloth because of the skin color not to be mix in with other color. The shadow is not dark enough because the photographer doesnt want to see strong contrast.

Sarah Silver’s photos for Pantone and Lois Greenfield’s photo for Raymond Weil are similar in that they both use dancers as visual representation of the products advertised.

The formal photography elements that are similar and differ between the two ads include light, texture, focus, line, and tone. Both campaigns are sharp overall in terms of focus, making you pay attention to the dancers and their movements which is important in both campaigns. They also use direct light to further draw attention to the dancers. The direct light creates shadows from the way the dancers are moving but highlights their actions. The lighting used in the Greenfield’s photo emphasizes the dancers, making them clear and bright and gives a tone that is full scale, while the lighting used in Silver’s photography was intentionally designed so that shadows and colors were controlled. Silver’s photos also use lights to create the feeling of texture to speak to the products that Pantone creates.

The metaphor that the Greenfield photo creates speaks specifically to their headline of “precision movements” using these incredibly muscular and strong dancers to show the feeling of being precise as well as fluid. The Silver photos speak to the fact that Pantone and their products are artistic. They are similar in the idea of ever moving time and creativity.

The Make It Brilliant Campaign for Pantone and the Precision Movements campaign for Raymond Weil definitely have quite a few similarities between themselves. For instance, they both use dancers and the motion of those dancers to help accentuate the product that these companies are trying to advertise and sell. They all both use dancers to help add the human touch that helps connect with the viewer and to give their campaigns a more authentic feel, to prevent them from coming off as condescending to an increasingly cynical and aware public. However, there are a few differences between the Pantone campaign and the Raymond Weils campaign.

Pantone, for example, used the motion of three dancers to help build a metaphor as to how light can flow, be rich and just flat out jump at you. While in contrast, Raymond Weil uses the motion of the dancers to help accentuate and metaphorize themselves as the cogs, gears and the arms of the face of the clock; helping the campaign add extra emphasis into the “precision” part of the product. Regardless of the differences, both of these campaigns achieved their goal, for lack of a better term, in a very stellar fashion.

Another contrasting comparison between the two campaigns is a pretty obvious one, the use of color. The Pantone campaign is full of the most saturated and otherworldly colors you can even imagine. The Raymond Weil campaign, however, focuses more on the black & white spectrum of color with the exception of the actual watches shown in the ad.

The Campaigns both show a very unique style of creativity. In the Pantone design, this describes the creativity of color. The Dancers use specifically to compliment the colors and backgrounds. The lightening is very dim and shows a lot more shadows than the other design. The composition in the Pantone design, is more of a panoramic view. The view is very wide. There is also a lot of backlight. The metaphor in the Pantone Image explains a story of color and how it is shown in the seasons. The Dancers interact with the colors and background. On the other hand, The Raymond Weil design is more of a classic vibe. The black and white image shows a classic and almost elegant feel. The front light shows high key. The dancers are interacting with each other. It seems like the dancers are forming more of a watch. The Raymond Weil design explains a metaphor of movement and elegances. The dancers in this campaign shows off an interesting twisted feel of a clock. The female on the bottom right shows a familiar feel of a clocks arms. While the dancers behind shows how a clock is formed.

Comparing the two ads with one another. There are drastic differences between the two. The watch ad has more of a structure and solid approach to emphasize the way a clock and its gears work. It also uses rich basic black and white to further bring out exactness. The way the dancers are positioned in a way that mimics the hands of the watch too. As opposed to the clock ad, Pantone which has presented with an abstract approach which emphasizes the creative side of Pantone. The use of saturated color and lights and darks, different shapes, Pantone just gives off a creative geometric chaotic feel to the images.