Comparing the two ads with one another. There are drastic differences between the two. The watch ad has more of a structure and solid approach to emphasize the way a clock and its gears work. It also uses rich basic black and white to further bring out exactness. The way the dancers are positioned in a way that mimics the hands of the watch too. As opposed to the clock ad, Pantone which has presented with an abstract approach which emphasizes the creative side of Pantone. The use of saturated color and lights and darks, different shapes, Pantone just gives off a creative geometric chaotic feel to the images.