Category Archives: Campaign analysis 3- Foursquare and Yelp

Foursquare vs. Yelp

The Foursquare and Yelp campaigns are similar in that they’re both humorous. The Foursquare ads use words that are different but sound similar to illustrate the different wants of the people in the ads which makes it interesting while the Yelp commercials use a particular kind of humor (showing people who are in uncomfortable situations and need a solution, that the man offers, which seems like the obvious option) to get the viewer to think similarly. Yelp is known for its reviews and there is a strong sense of trust involved while Foursquare has a much stronger social sense since you can look up places to go and then check in at these places. The audiences are different in that those looking to use Foursquare are concerned with a more social aspect than those looking to use Yelp which is more of a source for trustworthy advice.

The tone of each of the campaigns speak directly to their audiences just as the photography style does. They chose to shoot scenes in real environments but for Yelp, they make sure the actors interact with the viewer so that you can definitely relate to them. For Foursquare, the models were shot going about their lives and not looking at the camera which shows who the viewer could be if they used the app.

Yelp/Foursquare Ad

Although both companies offer the same services, its obvious that Yelp is dominating over their rival, Foursquare, when it comes being the preferred business review site. Yelp makes it clear that their target audience is those people who want to make the best of an unfavorable situation. The strength in their ad campaign comes from not only being humorous but also the way the actors are asked to pose for the video. They’re engaging with the audience looking straight at them, almost as if they’re talking directly to them, and keeping their faces brightly lit even while they’re in a dark area.

The  Foursquare ad on the other hand aims their ads towards the general audience.Their ads feature two people, both with different ideas of what they want to see, do or eat. There is less humor and they try to use word play as their niche to keep the audience interested. I personally fin the campaign to be much weaker than Yelp’s since it fails to explain the importance of their service, and having a tagline that doesn’t resonate with the photography, or the people in it.

Foursquare and Yelp

Foursquare and Yelp are two competitive search engines that helps people specifically find a location or area of interest locally and its reviews.

Yelp is not only great for recommendations, but also provides helpful reviews. Yelp’s new TV commercials, portray a humorous and resourceful style of entertainment, where their characters are stuck in awkward situations. The “We Know Just The Place” campaign gives a fictional, over exaggerated response of how consumers may react to their experience. The company’s advertisement was featured to promote their platform, while expanding into new markets. Yelp is represented as a reliable problem solver to escape each individual’s catastrophes.

Foursquare’s outdoor print campaign portrays a stereotypical view of how their platform instantly connects with their consumers. The “Foursquare learns what you like and leads you to places you’ll love” campaign presents a realistic scenario, unlike Yelp. The photographer pairs two contrasting models with completely opposite, individual taste. Foursquare encourages exploration of cultural differences for all types of people. The company’s style gives an idea of knowing their customers needs with both local and accurate recommendations.


Foursquare and Yelp

The Foursquare ad campaign to me is more intended to people that likes to take care of them selves and likes to dress up such as hipsters. I feel that Foursquare ads are mostly shot in nicest places like the park or a restaurant. The ads are more serious and straight to the point. Meanwhile in the Yelp ads we see more variety of environment and the ads let you imagine what they are promoting. Yelp is targeting everyone and we can tell that right away because their ads are funny and they show more variety of people. If I had to chose between the two apps I most definitely chose Yelp because I can relate more to it.

Foursquare and Yelp

The yelp campaign uses a more funny approach by placing the people in different situations that in which case will convince  them to use their app to get them out of this horrible situations. I think this approach works really well in getting the audience to use their apps because no one would like to be stuck in any of those kind of situations. In the other had the foursquare advertisement is a bit more straight forward basically telling their audience that they can find anything according to their personal preference. Both Ads work well.

YELP and Foursquare.

This both campaigns are does similar job for their consumers by providing the best places to go for people needs. On Foursquare campaigns, it has 2 persons with 3 words of them thinking to have or go to places. But on Yelp campaigns, it has 3 to 5 people showing the situations that happened and a guy holding the phone with Yelp app that shows the 5 stars places to go nearby. The tones that Foursquare has is brighter or shot on day time. But on Yelp ad it captured during nights.

Yelp vs Foursquare

The tone of the Yelp campaign is dark and more comical but also more personal because its showing people in different scenarios that they can relate too. This is geared towards people around 18-30 rage range people that deeply engrossed in technology.  The style of the campaign draws attention to the exaggeration of the situation like bad dinning experience. The ridiculousness of the commercials also leaves a memorable impression about the app.

The Foursquare campaign has a much brighter environment while using a comparison method all in one shot. The style of the images show the interests of the people in the photo and press the fact that foursquare will give up results to places you from your likes and preferences. In both of these ads they both include phones trying to get people to relate back to the application.

grandeJ_yelp/foursquare analysis

Foursquare and yelp both released great advertising campaigns. I think yelp targeted people that are a bit older and people who are probably more put together in their life, maybe someone that might have a settled life. With an exagerated and humorous approach they add playfulness into the mix. People with more experience in life might a similar experience that drives a more dramatic connection. In camparison, Foursquare, is targeting a audience that wants to explore more in their life, making the copy subtle yet relatable to a younger audience, with general likes, hobbies, food etc..

FourSquare and Yelp

Both ads are apps that provide a easier way to improve busy people lives. The Yelp ad shows a few commercials that identify different people situations that yelp could have or should have helped people. The spoke man looks like a hipster who usually uses yelp. And it is known that hipsters use yelp anyway. Yelp’s slogan is when you need it and wherever you need it. This gives a perfect example of what they are selling to people. Yelp seems to have an younger audience.

On the other hand foursquare seem to be showing a completely different ad. They are using two different people with two different likes. The foursquare seems to be using a checklist that probably can lead you to what you want.  The slogan for foursquare says “what you like and leads you to a place you’ll love. Their audience is for busy adults who are looking for quick places to eat, or other things