Foursquare and Yelp are two competitive search engines that helps people specifically find a location or area of interest locally and its reviews.
Yelp is not only great for recommendations, but also provides helpful reviews. Yelp’s new TV commercials, portray a humorous and resourceful style of entertainment, where their characters are stuck in awkward situations. The “We Know Just The Place” campaign gives a fictional, over exaggerated response of how consumers may react to their experience. The company’s advertisement was featured to promote their platform, while expanding into new markets. Yelp is represented as a reliable problem solver to escape each individual’s catastrophes.
Foursquare’s outdoor print campaign portrays a stereotypical view of how their platform instantly connects with their consumers. The “Foursquare learns what you like and leads you to places you’ll love” campaign presents a realistic scenario, unlike Yelp. The photographer pairs two contrasting models with completely opposite, individual taste. Foursquare encourages exploration of cultural differences for all types of people. The company’s style gives an idea of knowing their customers needs with both local and accurate recommendations.