This week, we spotlight the excellent CMCE Career OpenLab site, which offers “career information and opportunities for construction management and civil engineering students and graduates.” Overall, the site offers a fantastic model of a job resource for City Tech students, both showcasing the work of City Tech alumni and directing current students to job postings and additional resources. I highlight some of what makes the site so effective below:

An engaging, media-rich home page: Instagram, Facebook and Twitter have gotten all of us used to a long, vertical scroll. That said, the best way to keep a reader’s attention with this format is to break up chunks of texts with images or other forms of multimedia. The CMCE Career home page does this very well. For example:

• Below the header image, the site includes an important note to students that is bolded and in a bigger font to catch their attention. The note reads: “Whether you are just getting started, are currently working, want to switch from field to office work or office to field work, or are switching industries entirely, there are people like you in our department and among our alumni.” It foreshadows what students will find on this site, which is alumni stories, job and internships postings, and information about CMCE.

• A second menu below this introductory text allows the reader to jump to the section of the site/ home page they would like to visit: Jobs & Internships; Where CMCES Work; Alumni Stories; Alumni News.
  
• Spotlight boxes with CMCE “talking heads” give students a compelling visual and brief descriptions of possible job options and alumni success stories. 

• A search functionality at the top of the page allows readers to easily find what they are looking for once they’ve skimmed the home page.
  
• Pie-charts and graphs provide visual breakdowns of CMCE career paths, helping break-up long chunks of texts.

The Jobs & Internships page takes advantage of the block format to direct students toward public agencies and private companies that have job opportunities. Each company has its own block on the page: its title is bolded, the full description of the company is prominently included, and a button links you out to the company’s site. Note that this lay-out makes it easy to digest information. It is also more effective than simply featuring a bulleted list of hyperlinks to various companies. We encourage OpenLab users to to follow this kind of model when linking out to other resources: it is always more engaging for readers to have the full description of what they are being linked out to than to just see a link on a page.

The footer gives more information about the site’s creator, A.M. Sowder, including a brief bio and professional headshot. But it also features recent news from the department, linking out to blog posts updating visitors on the activities of faculty, students and alumni. This is a great use of widget space: remember that footers appear on all site pages, which means they are unlikely to get overlooked.

These are just some of the many innovative features of the CMCE Career site. It is a great model of a jobs and internship site that is reader-friendly and replete with information. 

This week, we spotlight The Hospitality Garden, “a project that teaches students and faculty about the excitement and nuance of growing flowers and vegetables for the Culinary and Pastry Labs at NYC College of Technology.” The Garden Club tends to the garden, which was on hiatus the past 1.5 years, but it is back in action this semester. Students who are interested in volunteering are invited to help set up the new Hydroponic system. Currently the club is working with the new technology to plant lettuce and herb seeds. 

Some other noteworthy aspect of the site:

• The home page is the project’s blogroll, meaning that posts appear there in reverse chronological order. Prof. Mark Hellerman, who runs the project, uses regular blog posts to keep members abreast of garden news and, most importantly, club meeting times. The club currently meets during club hours, from 12:45 -2:30pm on Thursdays, in Namm 201. Note that these blog posts are a smart way to remind members about club or project meetings. Another strategy is to feature club meeting information in the sidebar in the widget, such that it will be displayed on every page of your site.
  
• The tag line–or the text featured next to or below the site title–is customized. It reads “Growing flowers and vegetables for the dining room, and for fun.” This tells the readers precisely what the project is about and is exactly how a tag line should be used. Because it’s more of a detail than a prominent feature on OpenLab sites, members sometimes forget to customize their tag lines and end up with the default text that reads “A City Tech OpenLab site.” This isn’t nearly as descriptive as what the Hospitality Garden has drafted. As a reminder, if you would like to customize your tag line, you can do so by going to Dashboard > Appearance > Customize > Site Identity. You will see an option to type in free text for your tag line.
  
• The site’s menu links to a photo gallery. The photos featured show students and faculty planting herbs, vegetables and fruit on the rooftop garden, with the Brooklyn waterfront in the background. It is, indeed, a very picturesque setting. It also features photographs of the finished products– pastries and appetizers the Hospitality Department has made from the Garden Club’s produce. Note that the reader gets a vivid sense of what the club does by scrolling through these pictures and is given the (visual) context needed to imagine themselves volunteering for the club. This is a fantastic way to draw people into your work and projects.

Are you interested in joining the Garden Club and Hospitality Garden Project? Visit the site to learn more!