Beats “Hear What You Want” and Bose’s “Noise Canceling” campaign show two completely difference approaches to advertising headphones. Beat’s is a more fashion forward product expressing a message of ownership on what you choose to hear. Bose focuses more on the quality of hearing in their product rather than how fashionable they are. Bose’s intended message in this campaign is being able to cancel the noise you do not want to hear for example construction work on the street.

Both brands have very different audiences. Beats is targeting mainly African Americans, people into celebrities and followers of specific genres like hip-hop. Mostly targeting a younger audience. Where as Bose is targeting a more suburban lifestyle, middle aged caucasian group of people.

The style of photography just another whole difference in these campaigns. Beats uses profile portraits in a serious tone that really helps support the message. Bose uses landscape photograph showing volume with the things people don’t like to hear. It was a very creative idea that supported its intended meaning and hit their target audience.

These two campaigns different approach on how to advertise their product were powerful in the sense of their intended audience.

Both the ads focus on a specific quality of their products as selling point. Now beats is a more urban setting with a stylistic look to it and they are focusing on the look of the brand and they are aiming towards black males. The bose ad is a more conceptual approach to marketing their product. They are focusing more on the sound quality rather than the style or build quality of the product hence the ad making its subject look like a volume control. This is aimed more towards suburban white people not gender specific. Very good example of Urban / Suburban and how each brand has its own selling point.

Both Beats and Bose are headphone companies, but they are selling to different messages. In the Beat ad, There are three African American athletes which means their audience would be more for young african american teens or athletes. The slogan is “Hear what you want” which means that you can hear whatever you want without hearing the background, you can be focus. The models are actually focus and all in profile views. Also the ads also state that the headphones are wireless, so it will adapt to any environment. The photography style seems to be more serious and focus on the model. This supports the message of being focus on whatever is  important to the subject and not the outside.

While on the other hand Bose shows a conceptual view of their product. Their slogan is “Noise canceling headphones”. This is completely different message because the headphones will cancel any type of sound, even if your hearing music or not. The audience seem to be everyday people who just want peace and quiet. The photography style is quite interesting because every subject looks like volumes going down. The style supports the message  because once you put the headphones on you are completely listing to silence.

Both Beats by Dre and Bose came out with a campaign, that reflects a bit of their own identity. Judging the Beats campaign, they seem like they are going for more of a flashy, attentive approach. High contrast and more focus in specific spots of each frame. Bose on the other hand has a more neautral, flat and desaturated visuals. Probably hooking to a more suburban community rather than hip hop fanatics like Beats would be doing. Bose has a more a conceptual campaign while Beats is more of a in your face type of campaign probably because it is more than a fashion statement rather than just headphones.

The Beats campaign use exclusive famous black athletic men in their ads. The audience that they are targeting is also black people in general. The photo used of all the athletes all profile view to show their ears and the headphones and the very recognizable logo on the headphones. The slogan “Hear What You Want” is focusing on how it it allows you to only to focus on the music itself and ignoring their surroundings. The use of the cropped portraits shows how it allows the user to block out everything but the music because the background is being ignored completely. The style of the photos are all focusing more on the fashion use of the headphones.

The Bose campaign have very similar ads where they are conveying their noise cancelation. The images represent the very familiar representation of the volume going down. The target audience is middled aged people that are more effected by annoying sounds. The use of different things such as the construction workers, dogs and children show the many things that people can relate to having a distraction while using headphones. The style of the photos use all diffused lighting on the darker side to give it a quieter feeling to enforce their slogan of noise cancelation. The composition of the photos make all of them very relatable and easier to recognize even though the location and people change throughout all of them.