WGSN’s colour director on the evolution of how humans perceive and define colour
In the reading the the article states:
“Humans connect with colour on a visceral level, and a colour’s psychological associations run deep within human culture and imagination. As such, when faced with making colour selections people tend to be guided by their own subjective colour propensities. “
Jane Monnington Boddy
What color choices do you make ? Do you have color preferences? Why do you think you choose the colors that you choose? Do those colors convey anything specific or remind you of anything?
Respond with commentary in a few sentences.
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