WGSN’s colour director on the evolution of how humans perceive and define colour

In the reading the the article states:

“Humans connect with colour on a visceral level, and a colour’s psychological associations run deep within human culture and imagination. As such, when faced with making colour selections people tend to be guided by their own subjective colour propensities. “

Jane Monnington Boddy

What color choices do you make ? Do you have color preferences? Why do you think you choose the colors that you choose? Do those colors convey anything specific or remind you of anything?

Respond with commentary in a few sentences.

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