The Puma Logo
The idea of the Puma logo came from two brothers named Rudolf and Adolf when they started a factory known as the Gebruder Dassler Schuhfabrik in the Bavarian town of Herzogenaurach in 1924. In 1936, the Dassler Brothers Shoe Factory saw an amazing opportunity for their shoes and they persuaded United States Sprinter Jesse Owens to wear their shoes when the Olympics came to Germany. Jesse Owens was an american track and field athlete and four-time Olympic gold medalist who has been credited with “Single-Handely” crushing Hitler’s myth of Aryan supremacy. However, in 1948, the two brother split they sneaker company. Rudolf’s company became name PUMA Schuhfabrik Rudolf Dassler while Adolf’s company became Adidas. Therefore, in 1956 Puma introduced the form-stripe which has become a trademark design and by 1968 puma added the cat to their logo.
The use of the bold font with the the leaping cat on one side instantly show an impression on the user of the product. The Puma’s first logo was drawn in 1948. The logo highlights the basic sportsman spirit by showing the leaping cougar, mountain lion or panther and the bold font is the company’s stability and dominance. The Puma logo of 1948 is a combination of a symbolic icon and bold typeface. However, the present Puma logo is very visually different from the original. Now in these days, the leaping cougar, mountain lion or panther is shown alone with different colors. Thus, In 1968 Puma unveiled their new cat logo and placed a new model called the Roma on the Azzurri European Champion winners.
As one can see, the font used for the logotype is very similar to a font called My Puma designed by Sammuel Park. Also, the font is shown in different colors and contains normal latin letters as well various diacritical letters with a puma jumping right beside the type. The black and white forms a contrast and the typography is bigger than the picture of the tiger jumping. At first, it was called Ruda being a square and a beast jumping through a D and change to a cougar jumping. Thus, it symbolized fast, strong, and athletic.
Puma’s first logo, 1948 – 1967 Current logo design in 1967 – 2000
Present Puma Logo
Take it from: http://www.logoblog.org/puma-logo.php