What I enjoyed around âthe Art of Logo Designâ was how it reminded me around processing and planning for the design of a logo. When designing a logo it continuously comedown to sketches on sketchbooks before digitalizing them. We all begin from scratch some place.
Category: Discussions (Page 4 of 4)
What I agree with most in the video “The Art of Logo Design” is that a Logo has to be simple and memorable. When you’re trying to promote a product or service, it’s important that the everyday person and, more importantly, your target audience knows who you are versus any other company doing the same thing you are. This can be just using the name of your company as your logo, creating a recognizable icon, or doing both.
 The commentary about how the logo should be simple as well as appropriate for the client because it is an extension of who you are as a business. Logos shouldnât have too many things going on either because theyâd look bad when minimized. I agree with this because whatever your company is, you want your image to be recognizable and somewhat professional. I find this video to be definitely helpful and gives me input and advice when Iâm designing logos for friends and future clients.
âThe Art of Logo Designâ, including many successful designers, explained the conceptual design process. Some points I found especially interesting in the short video is the explanation of logo origins. Steven Heller describes how ancient civilizations would depict what a certain merchant specialized in or the expression of an individual with visual symbols. This comes back to the central idea that â a logo is an extension of WHO you are and WHAT you do.â During this semester I will try my best to achieve that for the company I choose using visual language and detailed research.Â
To make a successful logo it must be simple, timeless, and able to give a company or institution a personality. A question I ask myself is how far can a symbol go? At what point does âsimplisticâ turn to âabstractâ? It will be interesting to see how the application of logos change as culture and common ideas progress.
Upon watching the video The art of logo design I was intrigued by how they presented what a logo was and how it originated with the use of pictures or symbols in ancient times to give meaning or representation of a particular person. one major point that stood out to me in the video was when the designer talked about how she made the off-book design and made around 40 different concepts and used techniques of following the paper in different ways and printing it out to tangible by moving and editing the paper to see new ways of fleshing out the concept this are something you don’t often see behind the logo and I found it quite compelling in a creating a logo and changed my perspective on new ways of designing or creating ideas for a logo instead of strictly sticking to digital conceptualization and designing.
The video âThe Art of Logo Designâ, talks about logos and how their main focus is to be able to express who the company is and what they do. It is meant to be simple, but at the same time capture the viewerâs attention. The simplicity of logos is meant to be able to look the same throughout different platforms such as digitally and in print. What I found interesting was the reference made to hieroglyphics. I had not thought about the relationship they had with logos, but now that I think about it, they do correlate with each other. Hieroglyphics were symbols drawn to represent a story, and logos are meant to represent a company. Something else that caught my attention was the comment that referred to logos as math. If you add âsquare + blue, what will you get?â You truly wonât know until you try it. I believe logos are trial and error for the most part, because until you donât try it out and see it on paper or on a screen, you really wonât know if it will work as a logo.
A point that I disagreed with in the video is that logos should be timeless I feel that a logo should be able to send the message it wants regardless if it’s timeless or not. As time moves forward there will always be new markets to pursue and corporations shouldn’t be afraid to change with the times. Being timeless is safe but it leaves companies at risk of being left behind by whatever is new and hip in every generation.
The video of âThe Art of Logo Designâ explains how  pictorial symbols known as Pictographs were used as the earliest form of writing. Pictographs was used to identify who a merchant was, pictographs was what is known as logos today. When you think about it graphic design has always been around even if it was a simple line on a rock. The video explains that a logo is supposed to tell you who the company is and what is all about its supposed to be a mask of the company, it is something you will always see first before you see what’s under the mask like what the company is all about, down to its CEO. People should be able to identify what the company does based on the logo, visual is everything. Logos are not the brand but rather a part of its identity, there supposed to adapt to current styles whether it victorian,contemporary or modern.A good logo can both be simple and memorable that it can transpire through time in any color, it should be timeless. In order for a logo to get to a level that both the client and consumers can visually understand the designer has to look at other logos and its typeface and play around with it; take both the clients idea and yours combine them and start to have fun with it by messing around with the shapes , color , angles and transparency. At the end of the day just have fun when you’re designing.
What I found the most interesting in the video, “The Art of Logo Design” was that logos actually go way back before graphic design was a thing. People like Aristocracy or people of Ancient Rome used to display images on shields, to send a message. This image can be classified as a logo. As the video says, a logo can be, “a single image of something that was used as an expression of the individual. And represented a thought, an idea, or even a product perhaps”.
Throughout the semester, there will be assigned readings and videos and you will be asked to participate in discussions offering your reactions and opinions. Always, you are asked to participate in these discussion with clarity and thoughtfulness.
For clarity, the topic will be labeled with the semester week. For example âWeek 1: Proper Online Discussion Techniquesâ.
You will have one full week (Thursday 2:30â Thursday 2:30) to share your thoughts. This will be counted towards your Participation Grade.
Guidelines for participation:
- DO READ the whole thread.
- Comment on the question after checking out any materials provided.
- Donât repeat other students.
- Do reply to other students and build on their ideas.
Good Participation is to comment at least 2x per discussion. Once at the beginning and once at the end, after reading the thread so your comments are relevant.
For this particular discussion, you can ask a question, make a suggestion or just say that you understand.
Introduce yourself to the class by replying to this post and sharing:
- Your name, and if you have a nickname that you prefer to go by.
- Your major and semester (i.e. lower Junior, upper sophomore).
- About yourself (share as much as you feel comfortable doing), your background and your goals.
- What you hope to get out of this class and how it will help you achieve your professional goals.
- A photo of yourself (upload to your media and insert link address into post reply–note that this does not allow for resizing or cropping)
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