What I agree with most in the video “The Art of Logo Design” is that a Logo has to be simple and memorable. When you’re trying to promote a product or service, it’s important that the everyday person and, more importantly, your target audience knows who you are versus any other company doing the same thing you are. This can be just using the name of your company as your logo, creating a recognizable icon, or doing both.
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I agree very much. Every company has its own logo, how to let customers find their own logo among thousands of logos. This is the designer’s design needs to be different from other logos and attractive.