Eva Machauf | COMD 3501 OL26 | Fall 2020

Dia Beacon Ad Campaign



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  1. Eva Machauf

    The concept is terrific, the visual execution has impact and balanceThe Heizer is the most successful because the art and text resonate in a powerful way.

    In all three, the repetition of DIA Beacon at the bottom is redundant however some contact information, website address and/or how to get there would be welcome. Also, caption the artwork somewhere.

    In the Heizer, you are using the same word, ‘EXPLORE’ again in the tag line. You can just say ‘MODERN AND CONTEMPORARY ART’

    On the Serra, something about ‘space’ or ‘lean into’ and on the Smithson ‘reimagine the ordinary’ that can create a stronger energy with the art.

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