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ABOUT THIS COURSE
Students explore the role of professional designer as they are challenged to create an appropriate, unified, multi-part presentation showcasing multiple applications and the design thinking behind an identity program.
Thursday, 2:30 – 5:50 PM
on Zoom
4 class hours, 3 credits
Class web site: sites.google.com/view/comd3501fall
Prof. Eva Machauf emachauf@citytech.cuny.edu( Please put “comd3501’
in the subject line)
Recent Comments
- Eva Machauf on Snug Harbor Final Ads
- Eva Machauf on MOG final ad campaign
- Eva Machauf on Dia Beacon Ad Campaign
- Matthew Rivera on Paula Scher_Do What You’ve Never Done Before
- Matthew Rivera on Paul Rand
The concept is terrific, the visual execution has impact and balanceThe Heizer is the most successful because the art and text resonate in a powerful way.
In all three, the repetition of DIA Beacon at the bottom is redundant however some contact information, website address and/or how to get there would be welcome. Also, caption the artwork somewhere.
In the Heizer, you are using the same word, ‘EXPLORE’ again in the tag line. You can just say ‘MODERN AND CONTEMPORARY ART’
On the Serra, something about ‘space’ or ‘lean into’ and on the Smithson ‘reimagine the ordinary’ that can create a stronger energy with the art.