COMD 3501 OL26 IDENTITY DESIGN FA2020

active 4 months ago
COMD 3501 OL26 IDENTITY DESIGN FA2020
This Course is OPEN.
Professor(s)
Department
Communication Design
Course Code
COMD3501
Semester / Year
Fall 2020
Course Description

Students will develop a robust and unified visual identity for a cultural institution including a logo, brochure and ad campaign. We will explore the elements that make an identity appropriate, engaging and cohesive. Color palette, iconography and type selection will be discussed. Slide lectures, assigned readings, videos and class critiques will augment the design process.
The final project will be presented in the form of a pdf booklet and will include evidence of process as well as applications. Process will consist of research, mind mapping and logo development sketches. Guidelines for logo usage will be developed.

Recent Posts

Lincoln Center Identity Package

https://drive.google.com/file/d/1PSZSRAPFzZgCcNqGyLjGfAtE7GGdAFYQ/view?usp=sharing See MoreLincoln Center Identity Package

PINACOTECA_Final_Identitey

https://drive.google.com/file/d/1nPwd-s1ChJW-5zyfATEnDSAQwNTegrsR/view?usp=sharing See MorePINACOTECA_Final_Identitey

CirqueDuSoleil_Final Deck

https://drive.google.com/file/d/1aC6bBNwhUS23BH950BRGPERqKfslYXCd/view?usp=sharing See MoreCirqueDuSoleil_Final Deck

Recent Comments

The address and directions are too prominent. They should be at the bottom. If you can raise the […] See More

This is a better format however there needs to be more hierarchy. Everything on the page is made […] See More

The concept is terrific, the visual execution has impact and balanceThe Heizer is the most […] See More

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