Eva Machauf | COMD 3501 OL26 | Fall 2020

Author: Darwin Cruz

Ad Campaign




The Art of Logo Design

What I found the most interesting in the video, “The Art of Logo Design” was that logos actually go way back before graphic design was a thing.  People like Aristocracy or people of Ancient Rome used to display images on shields, to send a message. This image can be classified as a logo. As the video says, a logo can be, “a single image of something that was used as an expression of the individual. And represented a thought, an idea, or even a product perhaps”.


Hey, my name is Darwin Cruz. I am currently in my last year, and should be able to graduated by Fall 2021, with my Bachelors Degree. I was a transfer student that was precisely attending LaGuardia Community College, but soon transfer to City Tech in 2018, in order to get me closer to achieve my goal, which is to go into advertising. By the end of this semester, I hope  this class will be able to improve my skills on branding and help me get a better understanding of branding and design in general.