Eva Machauf | COMD 3501 OL26 | Fall 2020

Art of logo design response

A point that I disagreed with in the video is that logos should be timeless I feel that a logo should be able to send the message it wants regardless if it’s timeless or not. As time moves forward there will always be new markets to pursue and corporations shouldn’t be afraid to change with the times. Being timeless is safe but it leaves companies at risk of being left behind by whatever is new and hip in every generation.

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1 Comment

  1. Denver Samaroo

    I agree with your response that logos shouldn’t be timeless and their main focus is to establish an identify for the company or client and make sure there customers can easily recognize them and they stand out where timeless is concerns company’s can rebrand themselves to keep there company fresh and up with the times.

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