Eva Machauf | COMD 3501 OL26 | Fall 2020

“The Art of Logo Design” – Response

“The Art of Logo Design”, including many successful designers, explained the conceptual design process. Some points I found especially interesting in the short video is the explanation of logo origins. Steven Heller describes how ancient civilizations would depict what a certain merchant specialized in or the expression of an individual with visual symbols. This comes back to the central idea that “ a logo is an extension of WHO you are and WHAT you do.” During this semester I will try my best to achieve that for the company I choose using visual language and detailed research. 


To make a successful logo it must be simple, timeless, and able to give a company or institution a personality. A question I ask myself is how far can a symbol go? At what point does “simplistic” turn to “abstract”? It will be interesting to see how the application of logos change as culture and common ideas progress.

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1 Comment

  1. Fernanda Cajas

    I agree with your comment regarding a logo being “timeless”. This helps not only the company save money on having to hire a designer to create a new logo every so often, but it is also beneficial for the company to have a logo that can remain the same so it lasts a lifetime. This will help the company be recognized throughout the years. Once someone sees the logo anywhere, they should be able to identify it. Consistency is key in design, especially when dealing with logos because it is who they are as a company and what they do.

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