PDF Concierge marketing assignment and Oral Presentation f15
Concierge Marketing Assignment
20% of total course grade
Selection of NYC Attraction is Due Before Class Begins, Week 8
Written Assignment is Due in Class, Week 11
Presentations will be Conducted Week 11 and 12
Task
Consider all that New York has to offer visitors and New Yorkers alike. Consider also places in New York that you have never visited but would like to explore; perhaps a museum, an art gallery, a park, a sports arena, a restaurant and so much more. Make a list of these places. Then choose one to visit considering 1) significance to the culture of New York, 2) the attraction’s point of difference and 3) the target demographic of the attraction.
After your site visit write an essay describing 1) it’s significance to the culture of NY, 2) what makes the attraction unique, 3) who is the target demographic, 4) examples of hospitality you witnessed, 5) areas of improvement in guest service
Role and Audience
You are the Concierge of an upscale hotel in Manhattan; you will use your research to communicate to your guests about NYC attractions.
Format
Assignment selections
- Post your chosen tourist attraction on OpenLab as a response on the “Experiential Learning Assignment” page (do not create a post). Include a brief statement as to why this site is significant to the culture of New York including a reference
- Only one student per attraction
Written portion, 2-2½ page essay (10% of total grade)
- APA format and standards, proper grammar, sentence structure, spelling…
- Minimum of three credible references
- Exhibit the ability to evaluate the importance of the tourist attraction or historically significant location to the New York City hospitality industry
- Provide evidence of the importance of employees as a part of the product and how an employee influences the guest’s experience.
- See writing rubric
Oral presentation (10% of total grade)
- Students will be divided into groups (each person will work independently)
- Students will conduct a two minute presentation in small group settings of 3-4 people, no questions will be asked at this time (see oral communication rubric)
- Students should be prepared to repeat their presentation 4- 6 times to both classmates and faculty members
- Upon completion of the small group presentations, students will have the opportunity to ask individual questions to their classmates, one minute
- Students will nominate their peers’ presentation for a variety of “Best of…” awards.
Student Learning Outcomes
Upon completion of this assignment, students will be able to:
- Discuss scope of the hospitality and tourism industry
- Gather information from observation in regard to the hospitality industry from a local, national and global perspective
- Evaluate and examine hotel classifications
- Engage in high impact and industry specific written and oral communication
NYC Times Square
It is a big tourist attraction and has an amazing transformation from what it use to be ,it use to be adult shops and now it has transformed in to a family friendly place.
History of Times Square. (2017, May 17). Retrieved March 19, 2018, from https://www.timessquarenyc.org/history-of-times-square
Times Square is a wise choice but the source provided is not academically credible. Seek an alternative source.
New York is known to be a populated city filled with locals and visitors we call tourists. These people come from all around the world. Who tend to visit all year round for the famous attractions, exciting activities, and tasteful food the city has to offers. Brooklyn Bridge Park is significant to the culture of New York because all things mentioned above can be found at this park along with a pleasurable view and calming vibe. A local’s guide to Brooklyn Bridge Park. (2017, November 20).https://www.cnn.com/travel/article/brooklyn-bridge-park/index.html
The Brooklyn Bridge Park is approved but take time to review review APA format for references.
Also. The BBP is a new park so it would be wise to mention that the location’s historical significance has changed over time.
As we all know New York City is one of the biggest cities in the world and known for many of our attractions. We have attractions such as the Statue of Liberty, Ellis Island, The Rock, and many of which the big apple is known for are our Broadway musicals. Broadway is a place where many theater performers ever dream of being in.If you are interested in seeing a Broadway musical you could read “Where” or visit https://www.wheretraveler.com. (January 2018)
Broadway is a good choice but make sure to find reliable sources to support your choice and make sure to use APA format for references.
Grand Central Station also called Grand Central Terminal is located on 42nd Street and Park Avenue Midtown in New York City. The terminal is one of the world’s most visited tourist attraction and it is one of the busiest station in the world that serves nearly 200,000 New Yorkers everyday!
Just Fun Facts. (1969, July 01). Retrieved March 23, 2018, from http://justfunfacts.com/interesting-facts-about-grand-central-terminal/
Grand Central Station is surely an important location but the information provided through the link is not academically credibility and, since it is a website, it was not published in 1969. Make sure to use APA format for references.
The city of New York consists of several tourist attractions that every year attracts more tourists from different parts of the world to visit the city. Some of these attractions are The Empire State Building , The Liberty Statue and El Museo del Barrio. The Empire State Building is significant to the culture of New York because is a place that symbolize great achievement for the history of the country. The best New York attractions. Retrieved March 24, 2018, from https://www.timeout.com/newyork/attractions/new-york-attractions
Which attraction are you choosing?
The High Line
“There are few places more charming than a radiant evening on the High Line. NYC’s just lifted stop is one of Manhattan’s most popular destination. The High Line was resurrected as a 1.45-mile-long green space in 2009, running from Hudson Yards to the northern edge of Chelsea”.
“The 32 Best Things to Do When You Visit New York City. (n.d.). Retrieved April 15, 2018, from https://travel.usnews.com/New_York_NY/Things_To_Do/
Madame Tussaud
NYC happens to be one of the few places that is lucky enough to have this attraction right in the heart of manhattan. There are so many that come from all over the world in order to experience the famous wax museum.
https://www.theguardian.com/culture/2011/feb/26/madame-tussauds-why-so-popular
The site is approved but seek a more academically credible source and make sure to use APA format for references.
The site is approved but seek a more academically credible source and make sure to use APA format for references.
Recently Brooklyn has become a growing attraction in NYC for many tourist with the opening of the Barclays Center in September 2013; The arena was partly constructed to commemorate the demolished Ebbets field which was home stadium for the Brooklyn Dodgers American Major League Baseball team in the early 20th century. This arena provides luxury lodging, many restaurants , and live entertainment to any guest.
Jason Sheftell (October 28, 2012) Inside the Barclays Center: Take a tour of the hidden gems in Brooklyn’s new arena. New York Daily News
http://www.nydailynews.com/life-style/real-estate/barclays-center-article-1.1193472
If the arena is your site then you will need to visit it before competing the paper. Attending an event would be an important aspect of the assignment.
Make sure to use APA format for references.
Apollo Theater
The Big Apple has so many tourist attraction that are hard to see all at once. Many people choose to see big sky scrappers as their first choice. All honesty truth be told you will get a bigger and better NYC experience visiting the Apollo Theater that’s where magic is made. Apollo Theater is significant to me because that’s where artist come to share their love for music, and music is the easiest way through people heart. https://www.apollothearter.org
The Apollo Theatre is an important location in NYC but an academically reliable source is required and make sure to use APA format for references.
the American Museum of Natural History
in NYC there are so many people who visit this museum. This museum has a lot of interesting things from every spectrum. One can learn the history of things as well as the science of things. This museum is visited by nearly 5 million people a year.
https://www.nycgo.com/articles/guide-to-the-american-museum-of-natural-history
Approved, make sure to use APA format for references.
there are many parks in new York city, but i think the high line is one of the best parks to go to in new York. the High line is a horizontal park that was a former train track converted into a park..it inhabits the history of new York while showing you the views and atmosphere of new York.
Please provide your name, Medi does not line-up with names on the roster.
Dzifa Dzuakpo
Rockefeller Center
The Rockefeller Center was created during the great depression in 1929 and was officially opened in May 1933 by John D. Rockefeller who wanted to give back to the people. so he built the Rockefeller center by offering thousands of job opportunity. making Rockefeller Center the cultural center because of the economic prosperity it created. creating a city within a city which was known for. its located in midtown Manhattan. its one of the tallest building with private office space which where some of the t.v stations are. its also know for the annual christmas tree lighting, known for its ice skating rink during the winter time.https://www.nyctourist.com/rockefeller-center-history
Approved but you need to find an academically credible source and provide an APA formatted reference.
Icahn stadium
Located on Randalls Island in the borough of Manhattan, Icahn has over 5000 seats and is a multipurpose facility greatly known for its Track and Field events. Thousands of Olympic Athletes train and run trials there such as Usain bolt, he set the world record for the 100 meter dash on that track.
A proper source is required. Also, are you able to visit the stadium? That is a requirement.
Yes i will be able to visit the stadium and is NYCgo.com a proper source?
9/11 Memorial Memorial
From tragedy to beauty, the 9/11 memorial waterfall houses the name of all the lives taken on September 11, 2001. The two waterfalls are located where the original world trade centers once stood, which gives a reminder to everyone during that time that they will not be forgotten as time pass. This gorgeous spot also contains a free museum to learn more about eerie day.
https://names.911memorial.org/#lang=en_US
Approved but you need to find an academically credible source and provide an APA formatted reference. Also, this is a sensitive location, make sure to approach your presentation with candor.
MoMA
Located in the heart of midtown Manhattan, The Museum of Modern Art is home to the world’s greatest collection of modern and contemporary art. MoMA’s collection also showcases photography, film, architecture, design, media, and performance art. Visitors can also enjoy shopping and fine and casual dining options. It’s a nice place to visit and see some great art work while enjoying the pieces and the atmosphere. I believe there is certainly something for everyone in this museum.
https://www.moma.org
Approved but you need to find an academically credible source and provide an APA formatted reference.
The attraction/destination significant to New York’s history and culture, and today a popular trendy and touristy spot, which I will be presenting, is the cult neighborhood of Lower East Side. In terms of dining, nightlife, retail, lodging, visiting an art gallery or having a glass of wine in downtown NYC and beyond, this is the place to be. From one of the worst slums in America, where most of the lower class immigrants settled, mostly Jewish heritage, and one of the crucial birthplaces of the Mafia, what can be witnessed at the Tenement museum, to cult restaurants like Katz’s Deli and Russ&Daughters Cafe, and today, with many great dining and leisure options, alongside 122 Art galleries, this is an area where I would recommend my guests, who would mainly be younger to middle-aged crowd, to experience a unique New York City experience.
https://www.nytimes.com/2016/04/03/realestate/the-lower-east-side-gritty-meets-trendy.html
New York’s Chinatown is the second oldest Chinatown in the United States. It located in Manhattan and become a famous tourism landscape. Because of many Chinese live in here and provide many products that represent China, such as food, park etc.
Courtney Shapiro, https://freetoursbyfoot.com/things-to-do-in-chinatown/
Madison Square Garden is a famous arena home of the NY Knicks, Rangers and the Liberty. Madison Square Garden is big on family entertainment, they offer behind the scene tours , Concerts, and sports games. The garden is a 36,000 square foot arena that has able 20,000 seats but can hold up to 1,867,234 people inside of the arena.
https://business.nycgo.com/listing/madison-square-garden/47674/
NYC is home to the largest Asian population of any U.S. city. Flushing, Queens shows a real representation of the Asian culture in NYC surpassing Manhattan’s Chinatown. Flushing offers a great array of Asian restaurants, shops, and ingredients. This area shows the diversity and authentic culture that can be found when traveling to the city. you can be in more places than one when touring NYC.
https://www.nycgo.com/articles/must-see-flushing-slideshow