1.Summary:-when working with a text, briefly state the most important points of the article. If an advertising campaign, describe the product. (What is Utopia U and what does it mean vs Utility U how they work in life , in College.)
2.Communication Problem: What should be communicated by the images that accompany this article or will be used in this campaign? (Environment with person. Something what is relates to utility U or Utopia U.)
3.Image Ideas: List at least two image ideas. You can also include other photographers’ images with credit as examples or sketches. (Utopia U can be shown on image a lot of lite on a desk top and happy person studying. Utility U person working on computer`s key board)
4.Results: How did it turn out? (It turned out very well Utopia U works very well on image the same as Utility U)