Author Archives: Maria E Pulgarin

Project Breif: Adopt Don’t Shop

Article:¬†For Christmas This Year: Don’t Shop, Adopt!
http://www.lohud.com/story/rochester/2013/12/16/for-christmas-this-year-dont-shop-adopt/4031369/

  1. The mood in the article is serious and informative. Informing people why its better to adopt than shop during the holidays.
  2. My audience are people who do not have a pet and are looking to get one, and hopefully adopt one.
  3. My approach will be literal.
  4. I think i might want to use models in my images as well as having my dog alone. I think having a model will add on to the image, showing some love and compassion towards the dog.
  5. It can be a male or female model, having to be very happy, in a good mood.
  6. I will like to have some christmas decorations and some christmas clothes for my dog.
  7. I would like to use bright lighting. Maybe a 2:1 lighting ratio.

Project Breif – Faux Flowers

Title of Article: Why Faux Flowers Are Really Chic?  By LINDSEY TAYLOR:

http://www.wsj.com/articles/SB10001424052702303910404579487743912647378

  1. I feel like the mood in this article is, cheerful, and fun. It is making you see something in a different way. Making the use of “tacky” faux flowers, into beautiful and stylish.
  2. My audience are stylist, crafty people. People who like home decor, or decor in general.
  3. My approach is literal. Showing people that it is now “stylish” to use faux flowers instead of real flowers.
  4. Still life photography is right for my idea.
  5. If I did use a model, it would have to be a female.
  6. Faux flowers, vases, candles, books, (make it have home decor vibe)
  7. I would like to use bright light. Maybe a 2 to 1 lighting ratio.
  8. I would like something bright, to sense that the flowers are in a home, next to a window.

She Being Brand & Coming Home, Detroit, 1968

Summary: “She Being Brand” by e.e. cummings is about someones first experience driving. They felt very excited. The poem itself sounds very lustful and passionate. It describes the car in a very passionate graphic way. The poem “Coming Home, Detroit, 1968” by Philip Levine is described as an experience while driving through the streets of Detroit. It has a lot of great adjectives¬†describing Detroit.

Communication Problem: “She Being Brand” to be fun and exciting and somewhat standout. & for “Coming Home, Detroit, 1968” to be sad, destructive, emotional.

Image Ideas: For “She Being Brand” I want to have a nice beautiful car that can stand out. Make the image look exciting, just the like the poem. Having maybe a dark background, with an overhead light. For ” Coming Home, Detroit, 1968″ I want to try to have also a dark background making it very serious. I want this toy car not to be as flashy as the one I will be using for the other poem.

 

The Botany of Desire: A Plant’s Eye View of the World

Summary:¬†This article states that a farmer on average is able to only grow enough food each year to feed 100 people. They’re unable to grow more food without large quantities of chemical fertalizers, pesticides, etc. That is when the genetic engineering comes in.¬†A potato is no longer a potato. They are chemically infested to last longer. ¬†Unfortunately. there is a new generation of plants ran by genetic engineering.

Communication Problem: Try to make people understand that potatoes are genetically engineered and are not all natural like many of us think.

Image Idea: Im thinking a bright image, and I will be using a needle that I have that may help convey the image.

Results: I was satisfied eith my results. I was able to use the needle i described in my image idea. The image turned out to be bright red, which I feel goes well with the story.

Social Media Addiction

‘Social Media Addiction is a Bigger Problem Than You Think,’ was describing people and their social media addictions. They spoke about a site called 99daysoffreedom.com which encourages people to not use Facebook for 99 days. But, many couldn’t make more than a few days. People are addicted to social media because they are afraid of missing out of whats going to happen the days they are not on social media. This article also explains that the social media companies are engineered to make us more addicted to them everyday.

Image Ideas: I would like to use a dark background with the bright light of the phone in someones face, showing how addicted they are. Another idea I have is using two models, facing opposite sides of eachother on their phones. Also, using two models (as a couple) one on the phone and one being really upset. More ideas might come as we start the shoot.

Results: I did try to do my first idea, with a dark background with bright light on someones face but it was not working out how I wanted it to. So i ended up with a dark background with a playful, fun image. Clifford holding the phones that way was supposed to show addiction like playing a game of cards.

Topic 4: Headphones

  1. The headphones I will be using are JVC gummy headphones. JVC offers professional electronics products.¬† JVC is a leading developer of sophisticated audio and video products. JVC uses superior technologies to deliver high quality sound and images. For this project my target audience will be young adults. The public service campaign for hearing loss,¬†‚ÄúHear Today, Gone Tomorrow. Turn down your music before you can‚Äôt hear it anymore,” is trying to aware people of the use of headphones and loud sounds. It is trying to tell you to reduce the volume of your headphones and never listen to the maximum volume, this is what a lot of young adults do. Young adults try to drown out external noise by using music and headphones not really considering the outcome later on in life. This campaign is just trying to spread awareness on it.
  2. ¬†Headphone ad: Try to be in a good/happy mood. Zoned out by the music, “in the zone.” for Hearing Loss ad: In a much more serious mood, with no smile.
  3. Headphone ad: Lighting will be bright and clear, happy expression, casual wardrobe (listening to music on the train.) Hearing Loss ad: black and white or dark photo (use of shadows). depressing, straight face.

Results Headphone JVS: I feel like this image was successful. It showed a sense of unity and happiness which was what i was aiming for originally.

Results Hearing Loss: I also think the image was successful for this one. I feel like the sense of motion worked well with this ad. It was dark and unhappy which was what I wanted for this shoot.

Topic 3: Health Care for All

  1. The photographs of people look very happy, excited, and in a good mood. I have noticed by looking at three different websites; Aetna.com, UnitedHealthGroup.com, and Anthem.com that they mostly have photographs of people outdoors, or next to windows, usually using natural light. A lot of the images are very bright and clear.
  2. It should be communicated that people are very happy with the company and products. Family, children, adults, etc are able to use it and be satisfied.
  3. The photographs will look bright and clear. People being vibrant, excited, happy. The props I would be using will depend on my target. But, if I focus on Adults I would most liekly use books, glasses, ipads, notebooks, etc.

Results: Since I was unable to attend class when photographs were taken, I photographed a friend outside in daylight. The photo came out  clear and bright and my friend was smiling and happy. Overall I am happy with the results of this billboard campaign ad.

I ended up changing my image after reading professors comment. I had taken many images of my sister outside so I ended up using one of those. I feel like it came out much better than the other one I had posted previously. The reason why i chose the image I had before was because I didnt want to have a different image from everyone else. But, after your explanation it made more sense. Thank you.

Topic 2, The Lower Manhattan Revival

  1. The old Lower Manhattan and the old World Trade Center once was a quiet neighborhood filled with working class people working 9-5. It was considered a “parents” or “grandparents” Lower Manhattan. But now, Lower Manhattan and the World Trade Center is described as having diverse tenants and being a “24 hour, seven-day a week” type of neighborhood now. By rebuilding the World Trade Center, it attracted many different people to move around the area; and now it is probably one of the most attractive parts of Manhattan. It will take New Yorkers some getting used to; people have different opinions about the rebuilding of the World Trade Center. In the article it states that they had to bring commerce back into the city and they had to show their strength but also they will have failed if people forget why they have rebuild it in the first place.
  2. The images in the article are just showing the World Trade Center and the Manhattan skyline. The article is talking about people having different opinions about the rebuilding, why they are rebuilding, and the difference from before and now. The images should be before and after photos, images of people living there, the fire fighters father they spoke about, etc.
  3. In my opinion, before and after photos of how the streets used to be quiet and empty compared to now, when it is more lively “24 hour” neighborhood. The article also described the memories that happened on 9/11, maybe that could’ve been shown as well. I felt like the article tried to connect emotionally to 9/11 but were not successful through the images.

Results:  With my images i tried to emotionally connect people and ground zero. There are also many pictures i did take of people on the street, trying to focus on the diversity of the neighborhood. Also, what represents ground zero; american flag, flowers, people, etc.

 

What is the Point of College?

What is the Point of College?, is comparing a Utopia University with a Utility University. In a Utopia University you are able to feel comfortable, free, and have the feeling that you won’t be judged. Utility University is the opposite; there is structure, and you will be judged in what you do. But, in the article it explains that it is a mixture of both Utopia and Utility on any campus. There of course there is one more dominant, usually utility.

For my Utopia environmental portrait, i will be focusing on someone smiling, feeling free in the environment they are in, maybe even thinking about what their next move might be. For my Utility environmental portrait, i will be focusing on someone working in their notebook, trying to meet their desires which is passing class. Or even sleepy or stressed out.

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How did it work out? / Post results?

My partner and I focused more on taking photos of other people other than ourselves. For the Utopia images, my idea did work out. We captured people feeling happy, smiling, in a good mood, leaving school and even in the school setting. For the Utility U, we captured people that weren’t so happy, maybe even reading or feeling stressed out. Overall I feel like my ideas came through and worked out for my partner and I.