The article talks about the differences between Utility U and Utopia U in a college setting. Utility U focuses on getting return on your investment, and viewing college as useful. This view is looking at college from a financial viewpoint and looking at how the GDP can increase or how the society can benefit from people going to college. Utopia U, on the other side, is about a concept of perfection, an ideal of going to college for personal growth and to develop critical thinking. Utopia U focuses on college being a safe space without judgement and discrimination.
2. Communication Problem
Utility U is more about developing hard skills while Utopia U is about developing a soul and soft skills and I believe this is what should be communicated in the images.
3. Image Ideas
Utility U – Focus on a person doing something practical that would be of financial value, usefulness
Utopia U – Focus on a person looking fulfilled and having personal growth, looking up towards the sky. Or a person doing something they’re passionate about.
I believe that the final images capture what I wanted to communicate in the photos. The Utility U photo shows a student working hard on practical, useful skills, while Utopia U portraits the student in a more dream-like state, while drawing – focusing on a passion.