This was a team project in which Merchant and her peers came together and created a unisex graphic t-shirt brand named MODISH. Apart from researching trends and designing graphic t-shirts for four lines, Merchant also created detailed tech packs and product tags have a look:
Tech Pack:
Product Tags:
The project report and presentation covers the following:
- The current status of graphic t-shirts today
- Major trends within the graphic t-shirts
- The four graphic t-shirt lines of MODISH
- Target Market
- Shop the market
- Merchandising
- Marketing of the brand
- The quality control process
- Appropriate costing of the garments
- Cost Sheet
- Analysis of comparable product offerings at higher price points
