BUF 3300: International Retailing

This course helped Merchant understand the key issues affecting international retailing with consideration of the global consumer’s welfare. It provided her with a comprehensive view of retailing and an application of marketing concepts in a practical retail managerial environment as the Final Project of this course is to create an International Business and a website for it with a team.

Course Syllabus

Here is the link to the Final Project of an International website that Merchant and her team created: