Advertising – FENTY Beauty Ad Campaign Project and Report

This is a group project of 6 students who form an Advertising Agency named Beauty For All and plan an Advertising Campaign for FENTY Beauty as inclusivity is a huge pillar of this brand. As a Producer, Merchant was responsible for the quality of the projects, apart from schedule and budget. She had a background in both creative/design and development. She was capable of communicating with creatives, designers, and developers and she knew what they were supposed to do. The team did surveys to do research in the initial stage and then based on the results, they were able to effectively plan an Ad Campaign for FENTY Beauty’s Pro Filt’R Soft Matte Longwear Foundation which comes in 40 shades!

The links to download the Full Ad Campaign Report and PowerPoint Presentation are below: