COMD 3563: Web Traffic and Analytics

In this course, Merchant learned how to effectively direct traffic to a website. Topics included implementing Web Analytics, Search Engine Optimization, and Search Engine Marketing. She was able to analyze data and assess reports on traffic to websites; learn to write content to rank for key search terms, and to choose appropriately, and implement the best strategies that help to drive traffic to websites.

Here is the link to the final report by Merchant and her group about the group’s website Added2Minus: