This course examined the aesthetics of major fashion designers from the 19th to the 21st centuries through lectures and studies of museum clothing collections. Every week, Merchant and her peers discussed current events in the fashion industry and wrote blogs on them. By completing this course, Merchant gained a lot of knowledge about historic fashion influences with application to contemporary and future fashion apparel.
Here are some of the projects and assignments that Merchant did in this course, have a look at them:
- Critical Thinking – Chanel’s Brand Analysis
- Cool Hunting Early 2000s Consumer Trends
- Critical Thinking – Types of Brand Partnerships
- Moda Operandi – Case Study
- Part 1 of Term Project – Uniqlo Brand Overview and SWOT
- Part 2 of Term Project – Uniqlo’s Business Initiatives for Marketing Plan
Here are the links to download Merchant’s Final Marketing Plan and Project Presentation :
