This is a group project in which Merchant was a Project Director
and Research Analyst. She was responsible for the overall completion of the Research Project by making questionaries with the team as well as responsible for tabulating the final results of the research project by creating the tables and figures. All 5 group members created a Marketing Research Firm named The Best Choice Marketing Research Inc. and proved their hypothesis that “Uniqlo – a modern Japanese clothing brand is far more successful than the traditional GAP, in the New York City marketplace because of its consumers like their innovative clothing designs, the use of high-tech fabrics and affordable pricing”.
Here are the links to the full Research Project and PowerPoint Presentation:
