Tag Archives: tread

NANCY ACEVEDO ENTRY #14

My last week at the shop was nice, I didn’t have much due and I worked on the billboard as planned. I have a couple of variations (that I cant post right now because they haven’t been chosen) but they are looking good. I am going to miss Tread, and I will definitely keep in contact with them and visit because they are really great people and I enjoyed my time interning there. If I am given then chance to do it again I will. I still have a lot to learn about my work and myself but this was a fantastic start to it. I got to meet many people and work along with people with great ideas and hopes for the shop. I am now a huge fan and supportive of bikes, even more than I was before. It is just so convenient and great for the environment. I am looking forward in working with more places like Tread to expand my skills and work experience related to the industry. I want to continue exercising what I learned and using it in every “problem solving” issue that I encounter in the future.

 

NANCY ACEVEDO ENTRY #9

Today I went in with the revisions I had made from last week, and I still had to make a couple of changes. I don’t know why I had completely forgotten the fact that the signs are supposed to be big therefore the text has to be large in order for it to be seen…I guess it was a rookie mistake, but they are fixed now! While I was working on the sign revisions, I was taking some pictures around the store. These pictures are the ones I will use to create more advertising for the social media Instagram account. Because spring kind of just started the shop is having last week winter sales and early bike “tune ups”. So I gathered and took as many pictures as I could to have a couple of choices when the time for making the ads comes. The weather is still sort of sucky which makes coming to the internship or doing anything at all a drag. It’s cold and rainy and barely anyone is showing up, so the mood is more down and anything. Next week will be getting warmer so I believe the shop will pick up. Until then I’m keeping myself busy.

NANCY ACEVEDO ENTRY #7

This week I kept working on the rest of the signs for the shop. They were pleased with the first 3 signs, so I kept the theme going and worked on the last 3. I also started working on their instagram account, which needs a bit more work, to gain more followers and raise awareness of TREAD which is one of the biggest bike shops in New York City. My goal is to post pictures of the store and the products they have, the new renovations, inspirational quotes for the cyclists and more…

These are the other 3 signs:

bmx folding kids

NANCY ACEVEDO ENTRY #6

This week’s project was to create signs for the type of bikes the bike shop sales. Which are Hybrid, road, mountain, folding, BMX and children’s bikes. The store is currently being modified to improve its look and make room for more merchandise. The signs will help customers know exactly where to find the bike that they specifically come in looking for.  I’ve tried to make every sign relate to each other visually, by using the same pattern as the background and utilizing lines for movement. I used bright colors to maintain a fun mood, and a capitalized san serif font for clear legibility.

There are the 3 first ones:

hybrid mountain road

NANCY ACEVEDO ENTRY #5

This week on my internship I’ve been working on changes for the final designs that my boss liked the most. It has been fun, and challenging in a way. Sometimes it can be a bit frustrating changing very small details multiple times, however I understand that that is the correct way to creating something great and that will satisfy the person/people you are working for.

Here are just some of the versions for 1 of the designs, there’s still no official final design but it’s getting there:

1

 

2

 

2

 

I’ve been focusing the most on this particular one because this is the one with the most potential, due to the specific track around the logo; it makes more sense for this particular shop and it personal value to my boss, the founder of this bike shop. I look forward in creating something that will potentially be printed out and worn, this only gives me the motivation to continue working on it and become better at what I do.