Tag Archives: bikes

NANCY ACEVEDO ENTRY #12

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After working on the advertisements for social media, I have been given a next project, and that is to create a sign for rentals and the women’s department. The women’s department is fairly new in the shop, so they needed something so that the female audience is aware that there is a section just for them. Right now I am thinking of clever ways to show the female symbol (which my boss wanted to be included in the execution) I thought it was a great idea to use or have the female symbol because 1. I love working with symbols and 2. It is just very recognizable, plus as a designer there’s so many ways you can go about playing with a symbol.

This is how the ads have been looking like so far, all the pictures that have been used have been taken by me although is in the background, I didn’t want to use pictures from other places because I mean…it is not school anymore and I can’t afford the law suit. IMG_6806-1 IMG_6807-1

The ads have the same layout, just a different image and of course information.

NANCY ACEVEDO ENTRY #9

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Today I went in with the revisions I had made from last week, and I still had to make a couple of changes. I don’t know why I had completely forgotten the fact that the signs are supposed to be big therefore the text has to be large in order for it to be seen…I guess it was a rookie mistake, but they are fixed now! While I was working on the sign revisions, I was taking some pictures around the store. These pictures are the ones I will use to create more advertising for the social media Instagram account. Because spring kind of just started the shop is having last week winter sales and early bike “tune ups”. So I gathered and took as many pictures as I could to have a couple of choices when the time for making the ads comes. The weather is still sort of sucky which makes coming to the internship or doing anything at all a drag. It’s cold and rainy and barely anyone is showing up, so the mood is more down and anything. Next week will be getting warmer so I believe the shop will pick up. Until then I’m keeping myself busy.

NANCY ACEVEDO ENTRY#8

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Lately I have been just working on the same thing. Basically, revising and making sure that they work. One of my biggest challenges so far has been getting to know the shop’s style (their brand identity). It is easier for me to create something that they think will work if I understand better how they will like to present themselves. Another challenge has been focusing on everything from the internship while managing my other classes. It is difficult for me to give the same amount of time to all of my work pieces.

So far I’ve enjoyed interning at Tread, because the people are nice and friendly. Everyone that works there throws their little bit of criticism to whatever I create which definitely helps me in the long run since they’ve been working there for a while. The signs I made for the different kinds of bike look completely different now than how they first started. I am very pleased with how they have developed because it works better with the shop’s look. I hope that when I am done with all the revisions, it will be something that my boss will approve of and hopefully print out for it to be displayed.

NANCY ACEVEDO ENTRY #7

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This week I kept working on the rest of the signs for the shop. They were pleased with the first 3 signs, so I kept the theme going and worked on the last 3. I also started working on their instagram account, which needs a bit more work, to gain more followers and raise awareness of TREAD which is one of the biggest bike shops in New York City. My goal is to post pictures of the store and the products they have, the new renovations, inspirational quotes for the cyclists and more…

These are the other 3 signs:

bmx folding kids

NANCY ACEVEDO ENTRY #4

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Today is Feb. 16th and I just came from my first meeting with one of the managers of the shop I’ll be interning at. He was extremely nice and explained to me what I’d be doing for them. I will be in charge of the advertising for them, basically on their social media as well as coming up with concepts and design ideas for their shirts ( they have clothing as well ). He walked me through the store and showed me everything they had, I was really excited to be there. After we spoke some more about what I did and was able to do for them, we agreed on the days that worked for me, that didn’t interrupt school or work for me. By the end of our meeting I stayed in the shop for a little while, walking around and looking at the things they had. I went to the back and started brain storming and sketching new ideas for their logo, whatever came to mind I tried to put on paper and I had fun doing it. My next day working there will be sunday (feb 22) and I am looking forward in learning more about the place and coming up with brand new ideas. By the way, it’s called TREAD Bike Shop and they have amazing stuff in case any of you guys are into bicycling!