Both Beats and Bose have a different message and different ways of approaching there ads. Beats wants to focus more on the style of the headphones but letting people know that it’s something that you will keep wearing because of how loud it can get. Bose focuses more on the features and benefits of the brand/product using a kid, dog and a construction worker (who makes noise) and sorta has like a domino affect making it look like a volume control. Beats audiences focuses more on Adults, black consumers and people who generally love to listen to music with style. Bose target audience is the opposite which would be adults, audiences that want less noise and people who love tech who take there technology seriously. The Beats ads focuses more on profile focusing on the face with the product, while Bose focused on a mid-shot conceptual ad. Beats focuses on profile shots because it focuses on the product itself on the person’s ear making it look stylish and using celebrities to promote there products and to focus on there target audience which are black people. Bose focuses more on the conceptual photography to effectively communicate there features in real life situations.

Bose and Beats are two of the most premium and leading headphone brands in the world, and with premium influence and quality comes a very specific consumer base.

To add some some emphasis on the term “specific consumer base”, we have to look at who exactly the companies really advertise and appeal to. Looking at the “Hear What You Want” campaign from Beats, it is mostly advertised towards people of color largely due to the fact that the campaign shows successful and influential black people. These black people could also in turn be idols and role-models for many fans and consumers of Beats headphones, which also may be sought after for the sound quality of the headphones. It also pushes the idea that anybody can listen to whatever they choose, regardless of what it is.

The Bose campaign, however, has a more… anti-music approach to their advertising. Their campaign focuses more on the noise-canceling technology of their headphones, as they are focusing on consumers who just really don’t like any kind of noise to begin with. Bluntly speaking, the consumer is mostly caucasian-based and more… privileged if you are catching my drift. 

Beats and Bose are two leading brands of premium headphones. Compare and contrast Beats “Hear What You Want” campaign with Bose’s Noise Canceling headphones campaign. What is the intended message of each? Who is the intended audience? Describe the style of the photography used for each one. How does the photographic style support the intended meaning and audience appeal of each campaign?

Beats

Bose

The tone and audience vary for both Foursquare and Yelp. Yelp is known for their review feature; their users are invested and want to be heard while Foursquare’s social media platform allows you to check-in on location, post statuses and connect with friends. However, both apps do allow you to find attractions and leave reviews.

They’re form of advertising also differs. The Foursquare ads portray two individuals – in some cases they look like total opposites and in others, not so much – who have very different personalities. Whether or not you may be dressed totally different from someone else, the point is that we’re all different and have specific, individual tastes that. In the Yelp commercials, we see scenario after scenario where people come across a certain circumstance where they need a specific service to help them with their situation. Overall, I’d say the largest difference in the style of photography with the ads is the lighting. The Foursquare ads are very well lit while the Yelp commercial has a lot more darkness in it because a lot of the commercial is during the night time or in a darkly lit area, like a restaurant. Something else I noticed was the difference in eye contact between both the ads. The models in the Foursquare ads are not looking at the camera and are preoccupied with something else. In the Yelp commercial however, each individual is speaking to us and engaging us with their situations.

For the yelp ad based off of the look and general feel of the ad the demographic is more for a everyday person that might need a quick fix or are willing to try out something new on the go so that way there will be a review for the places they are looking for so that they know what they will be getting into. Clearly a younger more general crowd that can relate to the crazy situations we find ourselves in.

The foursquare feel and take on it is for more sophisticated people that have specific things they like and personality so even though they are at the same place they are there for different reasons but because of what they like brings them together. This ads focus is for people that like specific things not to much into switching things up so they want a good place that meets their needs.

Foursquare and Yelp are competitors even if Yelp is wildly more popular. Next week’s shoot will be a variation on foursquare’s first advertising campaign:

http://www.businessinsider.com/foursquare-launches-multi-million-dollar-ad-campaign-2014-10

Yelp too is advertising:

http://www.adweek.com/news/advertising-branding/ad-day-yelp-your-awesome-goofy-savior-its-first-national-tv-commercial-167100

Compare these two campaigns. What is similar and different in each one? Sepcifically, what is the tone and the intended audience of each. Then compare the style of photography (even if one is video) used in each. How does this style advance the intentions of the ad campaign?

These two images differ in many different ways. For instance….. one image is in black & white while the other in in color. Black & White has always been very powerful along you to feel emotion, creativity, etc. Colored images seem to be to distracting throwing you away from the the whole idea of the image. The black & white image seems to show more movement while the main focus on the colored image is actually the color in itself.  “Precision” you can actually say the black and white image is very precise seeing as that the people are in mid air and the image is very crisp. On the other hand the Color image is more emphasized on the color more so then the actually dancing, but thats what usually happens when you incorporate color in an image. The similarities these photos share are the art of dancing. The term Precision for the watch also relates to dancing because if you aren’t precise then you aren’t going to be able to perfect what you are doing, thats like a watch not providing you with the right time it therefore just becomes useless. Precision is the key to success.